The retailer is in for a lot of trouble. They can only absorb the consequences of the sharply rising inflation to a limited extent and pass them on to consumers, says economist and professor by special appointment of eMarketing and Distance Selling at RSM, Cor Molenaar. In addition, consumers continue to buy digitally from their couch. As a result, the shopping streets will have to endure even harder. Catch it as an entrepreneur by binding consumers to you."