Eugina Leung is a fourth-year Ph.D. candidate in Marketing at Rotterdam School of Management, Erasmus University. She was a visiting scholar at Booth School of Business, University of Chicago. She holds an MS degree in Economics from Universitat Pompeu Fabra (Barcelona, Spain) and a Bachelor degree in Business Administration from Hong Kong University of Science and Technology (Hong Kong).
Her dissertation explores how technology hinders identity-based consumption and the influence of technology on consumer judgment. As a side research interest, she also investigates the role of language and culture in consumer response.
Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Marketing Management