Eugina Leung , MSc

Eugina Leung

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Eugina Leung is a fourth-year Ph.D. candidate in Marketing at Rotterdam School of Management, Erasmus University. She was a visiting scholar at Booth School of Business, University of Chicago. She holds an MS degree in Economics from Universitat Pompeu Fabra (Barcelona, Spain) and a Bachelor degree in Business Administration from Hong Kong University of Science and Technology (Hong Kong). 

Her dissertation explores how technology hinders identity-based consumption and the influence of technology on consumer judgment. As a side research interest, she also investigates the role of language and culture in consumer response.

Professional experience

PhD Candidate

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Research Training & Bachelor Thesis

  • Study year: 2018/2019
  • Code: BAD10
  • ECTS: 12 Level: Bachelor 3