Goal-setting and the power of saying I WILL
Goal-setting and the power of saying I WILL  
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A unique goal-setting intervention implemented by Prof. Michaéla Schippers and supported by RSM’s I WILL movement has created significant improvement in the performance and crucially, the retention of RSM’s first-year Dutch Bachelor’s students. Launched at RSM in academic year 2011-2012, this goal-setting intervention has been creating positive change for the future in the form of more focused and successful students who are also more confident and self-directed. And it’s a relatively brief, scalable solution for Dutch universities, in which the drop-out rate for first year Bachelors students hovers around 50%, with a concomitant loss of revenue that runs into millions of euro annually. 
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