Max Havelaar Lecture 2014

Max Havelaar Lecture 2014

Generation Y challenges you!

Media, business practitioners, management students, and scholars are more and more interested in the potential of the leaders of the current generation to lead business and society into a more sustainable direction. Will this new generation embrace sustainability to such an extent that fundamental change can occur? Or will these activities remain marginal and become only slowly embedded in mainstream business and society, as has happened so often with activities by some of the older generations? In the Max Havelaar Lecture 2014, several generation Y leaders ‘battled’ against members of older generations. This booklet contains the transcripts and photos of this lecture, as well as supporting research about generational differences.