Transition to sustainable business models (Groene Zaak)

Transition to sustainable business models (Groene Zaak)

In the context of the NWO – Groene Zaak program ‘Sustainable Business Models’ the PrC together with several co-applicants (Erasmus University, Hanzehogeschool Groningen, Utrecht University, Delft University of Technology, and the University of Amsterdam) execute an action research project called: ‘Managing the transition to sustainable business models: the role of leadership and measuring shared value creation’. It involves two part-time PhD positions of senior practitioners, two senior practitioners and a considerable number of stakeholders.

Team A

One of the main aims of this research project has been to consider the transition process that enhances organisations – either as implementers themselves or as advisors – to drive CSR to the level of shared value creation. This requires a new form of leadership, strategic management and value creation measurement. There is considerable need for developing CSV leadership, measurement processes, but also for transition models to manage organisational change towards CSV. The first step in this process has been realized: a framework and assessment of the current reality of the organization in relation to its context and different departments. This is entitled the CSV Transition Framework. Given its early stage, the CSV Transition Framework is subject to further research and iterations both in theory and practice. This is planned for the 2018-2019 period.

Team B

The doctoral research of Linda Rutkens and Roelfke Benedictus is aimed at integrating the power of control in combination with the needs of people to come to sustainable organizations. The research is carried out within health care organisations. The research aims to gain deep knowledge on how behavior of actors can be influenced in such a way that they contribute to sustainability. More specific: which interventions are effective in aligning employees towards sustainability? Many organizations focus on the use of well-known management control instruments, such as planning and control. However, from the literature study carried out over the past 2 years, these instruments seem to ignore the psychic, universal needs of the 'managed'. The Self-Determination Theory shows that people are aligned when responding to their needs for competence, autonomy and connection.