“… a truly collaborative mind-set does not involve managing people so much as the relationships among people […]. Getting into a truly collaborative mind-set means getting beyond empowerment […] and into commitment.”1
A collaborative mind-set implies openness towards the participative action of other individuals and organisations. The PrC distinguishes four different types of mind-sets each with a different approach towards CSR and partnering: inactive, reactive, active and pro-active. An inactive approach (Corporate Self-Responsibility) is inward looking and only minimally interested in sustainability. A reactive approach (Corporate Social Responsiveness) is outside-in oriented and responds to the threat of regulation or stakeholder activism. An active approach (Corporate Social Responsibility) is inside-out oriented and tries to convince stakeholders of the own approach. A pro-active approach (Corporate Societal Responsibility) is interactive and aimed at solving the problem together with external and internal stakeholders.
1 Gosling, J. and Mintzberg, H. (2003), “The Five Minds of a Manager”, Harvard Business Review, 81(11), pp54-63