Limit disruptions caused by organisational change

Trends, opportunities, threats and developments can force your organisation to make strategic organisational changes. This can cause disruption of the status quo and a controversy with internal and external stakeholder groups. Business leaders can limit these disruptions through a new three-day masterclass at Rotterdam School of Management, Erasmus University (RSM).

In Organisational Change, professionals and managers will focus on how to define and understand the nature of various types of change, strategic renewal in order to grasp opportunities and cope with environmental threats, and how they can use communication to frame and justify particular changes to gain support from employees.

Managing the change process through communication

In three days, participants will learn various means, techniques and tools used to pursue change, dilemmas facing managers in change trajectories, factors impeding strategic and organisational change, roles of the different actors involved in change trajectories, and effective ways of aligning employees in support of a change. Participants will also develop skills and learn tools that allow them to apply these insights to actual cases.

Topics will be linked to practical case studies and scenarios, role play, reflective exercises and group discussions, so that the practical currency of the models, insights and principles discussed in class is clearly demonstrated. Workshops include ‘Managing the change process’, ‘Storytelling for change’, ‘Change at NN Group’, ‘Organisational behaviour and change’, ‘Change communication’, ‘Coaching your CEO’, and ‘How to build and tell a change story’.

Top lecturers and guest speakers

Participants will learn from RSM’s top faculty members Prof. Joep Cornelissen, Prof. Steffen Giessner, and corporate guest speakers Marije Scholma, head of internal and external communications corporate relations at NN Group; and drs. Ashraf Ramzy, founder and story consultant at MasterStory.

The three-day Organisational Change programme is a module of RSM’s Part-time Executive International MSc in Corporate Communication.

The executive education programme, which starts on Tuesday 26 September 2017, is developed by the Corporate Communication Centre at RSM.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

For more information about RSM’s Corporate Communication Centre or the Organisational Change programme, please contact Susanna Marco via +31 10 408 2851 or by email at

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