Got an inspiring business idea? Apply for the I WILL Award!

Students, alumni, faculty and staff members of Rotterdam School of Management, Erasmus University (RSM) with half-completed big ideas or business plans sitting in a file can still apply for the I WILL Award competition. Entries can be submitted until Sunday 14 January 2018.

The I WILL Award 2018 is for the RSM community: staff, faculty, alumni and anyone else related to RSM. It can help them become active as an agent of positive change. The best idea, challenge, business plan or project will win €15,000 of funding following the spectacular live finale in March. There will also be an audience prize of €2,000.

Willpower in a boxing ring

Shortlisted entries will be invited to take part in the live I WILL Get in the Ring final on campus on Tuesday 6 March 2018. There, the six finalists will pitch their idea against each other in front of the judges and a live audience. They will be challenged to show their willpower and how the plan has the potential to become inspirational for the rest of the world, making a real impact in a society or community.

The deadline for I WILL Award applications is Sunday 14 January, 2018.

Previous winners of the I WILL Award include African weather service Kukua (2016) and mentoring community Dwillo (2014).


RSM is a diverse community of international students, faculty, alumni, business leaders and staff, each with one unifying commitment: to make business, and business education, a force for positive change. These ambitions, and the intrinsic motivations of the individuals behind them, form the fabric of RSM and I WILL.

I WILL is at the heart of RSM’s new mission to be a force for positive change in the world. It shows the spirit and the ambitions of the people of RSM.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

Alumni , Bachelor / Bedrijfskunde , Bachelor / IBA , Business-Society Management , Corporate Communication Centre , Doctoral Programme , Parttime Master Bedrijfskunde , Homepage , International , Newsroom , Master , MBA , Sustainability , EC for Future Energy Business , China , Positive change