Leadership is about more than offering a sense of direction through decision-making.
The case covers the differences and similarities between B2B and B2C marketing at TomTom.
The research will help to predict people’s behaviour and decision-making processes.
ERIM recognised its researchers for their publications, dissertation and outstanding work.
Gizem Yalcin received the Jane Beattie Memorial Scholarship to continue excellence in her research.
How business research contributes to the issues behind World Science Day for Peace and Development.
Limitless commitment to promoting the influence of women.
A fifth consecutive quality accreditation has been awarded to Rotterdam School of Management.
The multi-source case explores TomTom’s brand management success and challenges.
Article is based on Daniel Fernandes’ award-winning PhD in management dissertation from RSM.