The multi-source case explores TomTom’s brand management success and challenges.
Article is based on Daniel Fernandes’ award-winning PhD in management dissertation from RSM.
Three-day executive course equips managers to modernise sales departments.
100 professionals who are ready to be change makers can join the NRC Live Challenge.
The art of writing theory and exploring Chinese culture among award winners.
The new RSM Outlook is out now, with stories of alumni and how to tackle societal challenges.
Prof. Ting Li and Dr Dan Schley aim to initiate and support research projects across disciplines.
Students to challenge businesses to make more impact towards positive societal changes.
Creating business value from new knowledge of digital applications and technologies.
ERIM award recognises pivotal role as promotor and mentor of marketing scholars.