Boosting B2B relationships with better customer knowledge and stronger internal connections.
RSM Discovery magazine gives executives direct access to the latest management thinking.
Machine learning will make digital marketing smarter and more adaptable.
RSM Outlook’s summer 2018 issue features challenges and solutions through research and business.
Marketing management students pitch winning idea for innovative marketing concept.
Prof. Steven Sweldens’ inaugural address: conscious and unconscious processes in consumer research.
Communications professionals can learn theory and practice in summer course in June 2018.
New chair focuses on growing business by learning from consumers in a digital society.
New chair focuses on consumers’ modes of processing information – and advertisements.
RSM master elective focuses on big data analytics for marketing insights.