Prof. Ale Smidts researched if loyalty programmes really enhance behavioural loyalty.
Professionals to learn how to deal with technological changes in organisations on 31 May.
Industry frontrunners share ideas and obstacles for sustainable business models in conference.
Students rank the telecom sector and investigate Rank a Brand’s research methodology.
Unique management insights from RSM’s world-class researchers.
Evening session discussed the role of communication in driving positive change.