News

RSM professor named among MSI’s top marketing academics

Professor Stefano Puntoni from Rotterdam School of Management, Erasmus University (RSM) is among the 34 top marketing academics selected for the Marketing Science Institute’s first edition of its inaugural MSI Scholars Program. Activities in the programme include opportunities to network with marketing researchers and executives to help bring research into business practice.



The acknowledgement by the Marketing Science Institute (MSI) means Prof. Puntoni joins a select group of high-level academics for a set of initiatives to connect with each other and with prominent businesses. The RSM professor was among the 34 scholars selected for the programme out of the 116 applications from academics who completed their PhD between 10 and 14 years ago.

Excellence in marketing research

“The new MSI Scholars Program was developed to recognise excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and MSI,” said Prof. Carl Mela, executive director at MSI and professor at Duke University’s Fuqua School of Business.

“These scholars are among the most prominent marketing scholars in the world, and we look forward to their ideas about setting the agenda for the field and helping to bridge the gap between research and practice,” Prof. Mela said.

The 2018 MSI Scholars list represents 34 marketing professors from prominent universities including Columbia University, MIT, Stanford University, London Business School, UCLA, National University of Singapore and Yale University.

Bringing research into practice

As part of the programme, the MSI Scholars Conference will bring together a select group of mid-career level academics for a multi-day retreat to recognise their excellence, to develop a cohort across marketing disciplines, and to strengthen ties between scholars and MSI. The four-day conference will be held in Breckenridge, Colorado in July 2018.

The top scholars are already helping to set the research agenda for the field; as MSI scholars, they will contribute to advancing MSI’s mission of supporting academic research that is relevant and can be put into practice.

Societal relevance

“The recognition and retreat mean I can network with amazing academics and meet MSI member companies,” says Prof. Puntoni. “I’m looking forward to explore whether there is a good fit between their priorities and our research interests. I hope something interesting can come out of those discussions.”

Prof. Puntoni says he’s honoured to receive such an important recognition for the quality of RSM’s research. “In my work, I always strive for both academic rigour and societal relevance. RSM shares this commitment to positive change through excellent research achievements. This recognition represents the amazing work and support from RSM’s Department of Marketing Management.”

Professor Puntoni was also selected for the MSI Young Scholars Program in 2011.

Marketing Science Institute

The Marketing Science Institute (MSI) is a non-profit, research-based organisation, founded in 1961 to bring the best of science to the complex world of marketing. Its extensive network of marketing academics from the best business schools worldwide, and marketers from 60+ leading global companies. MSI funds academic research and promotes its practical application with the aim of advancing marketing knowledge. Through access to high-quality events and activities, cutting-edge content, and stimulating networking opportunities, MSI members stay on the forefront of marketing thought and practice. Employees of MSI member companies have access to research and curated content, knowledge sharing events, and an expert network.

More information

The Marketing Science Institute (MSI) is a non-profit, research-based organisation, founded in 1961 to bring the best of science to the complex world of marketing. Its extensive network of marketing academics from the best business schools worldwide, and marketers from 60+ leading global companies. MSI funds academic research and promotes its practical application with the aim of advancing marketing knowledge. Through access to high-quality events and activities, cutting-edge content, and stimulating networking opportunities, MSI members stay on the forefront of marketing thought and practice. Employees of MSI member companies have access to research and curated content, knowledge sharing events, and an expert network.

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China. www.rsm.nl

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at mschouten@rsm.nl.

Type
Alumni , Bachelor / Bedrijfskunde , Bachelor / IBA , Companies , Faculty & Research , Homepage , In the spotlight , International , Newsroom , Marketing Management , Master , MBA , China , Positive change

Related