The multi-source case explores TomTom’s brand management success and challenges.
Funds aims to recruit faculty to support municipalities’ efforts in reaching sustainability goals.
Article is based on Daniel Fernandes’ award-winning PhD in management dissertation from RSM.
New doctoral research position created by RSM’s role in Horizon 2020 project.
Prof. Zuidwijk’s research will focus more on sustainable global supply chains.
The art of writing theory and exploring Chinese culture among award winners.
The new RSM Outlook is out now, with stories of alumni and how to tackle societal challenges.
ERIM award recognises pivotal role as promotor and mentor of marketing scholars.
Top speakers and academics wove together ideas, ideals and actions with professionals.
RSM’s Dr Emilio Marti recognised for paper on self-fulfilling theories for the second time.