13:30-14:00 Welcome - Coffee & Tea

Prof.Dr. Gerrit van Bruggen, Vice-Dean, RSM


Prof. Dr. Gail Whiteman, RSM, Corporate Eco-Transformation

Gail is Professor of Sustainability, Management and Climate Change at RSM, and also Professor in Residence of the World Business Council for Sustainable Development.
As academic director of one of our newest master programmes, Global Business and Stakeholder Management, she oversees how students at Rotterdam School of Management are taught to take a practical and critical approach to sustainability issues.

She will address how and why business studies need to focus on sustainable business, and will also tell you the latest news from the World Business Council for Sustainable Development, an CEO-led organisation of nearly 200 multinational companies.


Keynote Plenary Lecture 1:
Prof.Dr. Michael Braungart, RSM and Partnering for Cradle-to-Cradle

Cradle to Cradle is a business strategy that applies 40 years of blame and shame in the environmental debate to create innovation and holistic product quality. Instead of a Triple Bottom Line, this means a Triple Top Line which celebrates a human footprint instead of minimizing our ecological role.

Rotterdam wants to be clime-neutral in 2030- no tree is climate neutral.

Can we be as intelligent as trees? What are the economic consequences? Michael Braungart will present the results of 5 years of academic work at Erasmus University.


Corporate Breakout Sessions

Session 1: Eneco - World Wildlife Fund

Session 2: Post NL - Municipality of Delft

Session 3: Cargill - Unilever

Session 4: KLM - SkyNRG


Plenary Session:
KPMG RSM Sustainability Master Thesis Award


Keynote Plenary Lecture2:
Dr. Herbert Smorenburg, Schuttelaar & Partners: A sustainable passion for sustainability

“Sustaining a passion for Sustainability”

Herbert Smorenburg (EMBA ’02) has spent close to 20 years developing a partnership-oriented approach to creating sustainable progress in the food industry. In the final presentation of the RSM Sustainability Day, he will encourage you to consider that the principles of partnership, dynamic and positive change, and vision are not only useful for bringing sustainability to business – they’re elemental in keeping yourself and your career healthy and fulfilling.


Prof. Rob van Tulder, RSM Partnership Resource Centre

As RSM’s professor in International Business Society Management, and academic director of the Partnership Resource Centre Rob will reflect on the importance of partnerships for advancing sustainability. He will wrap-up the day and challenge the audience.

17.55-18.00 Closure:
Theo Backx, Executive in Residence, RSM
18:00-19:00 Networking Drinks