Responsible consumption and production

There are two aspects to SDG 12 Responsible consumption and production; so we have made two sets of videos.

First, we deal with responsible consumption, because the way we consume right now is unsustainable. Even when responsibly-produced alternatives already exist, many consumers are neither aware nor willing to try them. Finding ways to invite consumers to make the right choices in their daily lives is in our first set of videos.

Second, we look at responsible production, focusing on producers. What if one company’s waste was another company’s wealth – in a circular economy?

SDG 12.2: A business case about responsible production
SDG 12.2: A business case about responsible production  
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Full-time MBA student Kartik Krishna Moorthy explains the differences between the two concepts addressed by SDG 12. He considers sustainability matters from the producers’ and the consumers’ viewpoints.

Language choice can influence consumers to make more sustainable choices. Dr Anne-Kathrin Klesse is assistant-professor in marketing at RSM, and studies consumer judgement and decision making; she explains how language has an effect on the decisions that consumers make.

Michaël Wilde is Sustainability and Communications Manager for Eosta, an international distributor of organic fresh produce. He says consumers are primarily interested in finding out about price and convenience – so how does he make sure they also get the message about sustainability?

Prof. Ferdinand Jaspers of RSM is Adjunct Professor of Entrepreneurship at RSM and programme director at the Erasmus Centre for Entrepreneurship. He explains how companies can be encouraged to progress towards responsible production using innovation.

Philips is an international technology company with its origins in the Netherlands. It uses innovation in its products to make the world healthier and more sustainable – and Harald Tepper leads the company’s programme to implement a strategy towards a circular economy.

RSM intends to incorporate these videos, complemented with assignments and teaching cases, as learning modules into its programmes.

Explore the other SDGs.

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