Find and share your I WILL and discover 18,000+ inspiring goals!

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Find and share your I WILL

Discover the more than 10,000 I WILL statements made by the I WILL community since October 2009.

Search through the I WILL statements for your I WILL photo, or if you don't have one yet, look for your friends, classmates or colleagues.

Look through just a few of these ambitious statements and feel the forward-thinking spirit of RSM, the enormous willpower that’s behind them, and all the energy, goals and hopes from the RSM community. Many education programmes at RSM include personal development as well as skills and knowledge; this is how we prepare students, academics and people in business to be a force for positive change in the world, as critical, creative, caring and collaborative thinkers and doers. Find and share your I WILL too!

Join in

Do you want to make a (new) I WILL statement and photo? Join one of our regular photo shoots on campus throughout the year. Like the I WILL Facebook page to find out when the next photo shoot takes place.

About I WILL

I WILL is RSM's community of individuals making a commitment – saying I WILL – to the future we want to create. I WILL is visible and interactive everywhere; on Facebook, on LinkedIn, and also throughout the RSM campus with stylish I WILL photographic portraits and statements from RSM’s students, faculty and staff on proud display.  The characteristic I WILL photos are made by Chris Gorzeman from Capital Images since the early start.

I WILL is also part of students’ studies; it is integrated into the goal-setting segment of the curriculum. Since its beginning, the I WILL movement has developed and grown.

The spirit of RSM

RSM is one of Europe's top 10 research-based business schools, offering a portfolio of bachelor, master, MBA, doctoral and executive programmes in business and management to an international audience, and is home to one of Europe’s top 10 management research institutes.

I WILL portrays the ambitions and intrinsic motivations of the people of RSM: international students, faculty, alumni, business leaders and staff, each identifying what they want to create now - and in the future.

RSM’s international community includes more than 8,000 undergraduate and postgraduate students, more than 2,000 business executives every year, and an active alumni community of more than 34,000 people all over the world.

Will you explore?

You can search for:

  • every I WILL statement and photo made since October 2009
  • inspiring stories from RSM alumni who were among the first students to make their I WILL statements
  • inspiring videos from MBA students, explaining the motivation behind their I WILL statements.

Use the search bar to find friends or common interests, or use the drop down search bar to look through nationalities or programmes.

We have done our utmost to ensure that names, job titles and other details mentioned on each I WILL statement were correct at the time of publication. However, we are not perfect. If you would like any facts added, updated or corrected, please let us know via

Make it into a piece of art – download your I WILL

You can download your I WILL portrait photo and statement and, for example, order it as a poster!

Want to make a new I WILL statement?

Does your I WILL statement still portray your ambitions for the future? That's great! If not, then you can make a new one. Email with your new I WILL statement of no more than 70 characters plus spaces and we’ll attach it to your photo. We’ll email you the PDF, and will publish it on this website. If you need help, use the create your I WILL tool that can help you write your I WILL statement.

Don’t have an I WILL photo?

If you don’t have an I WILL photo yet, then join one of our I WILL photo shoots in Rotterdam! Like our I WILL Facebook page and enable notifications to find out when you can make your I WILL statement and have your photo taken. New statements will be published on this I WILL webpage and on Facebook within three weeks after the photo shoot.

Want to share your I WILL photo?

Use the share buttons to spread your I WILL among friends and colleagues and inspire them too via LinkedIn, Facebook, Twitter and email!

Want to keep your I WILL statement to yourself?

If you don’t want your I WILL statement and photo to be visible on this website – for any reason at all – then just email us at and we’ll take your I WILL offline, no questions asked.

Tell us your ideas

If you’ve got a suggestion or opinion about I WILL, let us know via