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Latest news

Bachelor teams tackle entrepreneurship challenge with lean start-up method

The 132 teams donated their profits to charity after executing their value proposition analyses.

Gui Liberali inaugurated as Endowed Professor of Digital Marketing

Machine learning will make digital marketing smarter and more adaptable.

Alumni explore goal-setting towards sustainable careers

More than 30 RSM alumni travelled to Munich for the fifth annual Alumni Leadership Weekend.

Energy economics paper wins prize for practical relevance

Derck Koolen investigated strategic trading in electricity markets with increasing renewable supply.

Latest research

Power turns people with high testosterone into narcissists

People in power positions often act like narcissists. Do narcissists get themselves into power positions, or does power create narcissists?

RSM Discovery Magazine 34: out now!

Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi

Identifying strong brands in the brain

Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.

How to prevent power struggles in teams

Power struggles within teams can be harmful to organisations. When and why do they occur and how can they be prevented?