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Latest news

Nordic leadership expedition pushes leaders out of comfort zone

Professionals learn to deal with challenges effectively in seven-day outdoor leadership programme.

New multimedia B2B teaching case for professors in marketing

The multi-source case explores TomTom’s brand management success and challenges.

Is transparency an obstacle or promotor in the transition to a circular economy?

Managers, entrepreneurs and students explored transparency, data and blockchain at Venture Café.

Short-termism in investments wins KPMG RSM Sustainable Thesis Award 2019

What triggers companies to attract sustainability-minded investors? Paul Ruijs wins €1,000.

Latest research

Are formal bonus procedures actually motivating your staff?

If the goal is to motivate the better performers, then allowing managers’ space to use their discretion is a good thing.

Tracking emotions real time in the brain

Being able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.

Do we really understand the numbers we receive?

People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.

When and why we forget to buy

It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.