If the goal is to motivate the better performers, then allowing managers’ space to use their discretion is a good thing.

Being able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.

People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.

It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.