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For supply chain partners to realise existing potentials, effective controls are necessary to serve as the underlying basis of relationship management. Why do misaligned control structures happen?
What if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
Conversation on employees engaged in corporate social initiatives is often about the ‘business case’ but social impact is more important.
If the goal is to motivate the better performers, then allowing managers’ space to use their discretion is a good thing.
Being able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.
People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.
It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.
To give this rapidly changing world the leaders it needs, we urgently need better leadership development. The Erasmus Centre for Leadership aims to do just that.