Curriculum
Global Experiential Learning courses (GEL)
Strategic Leadership Development (SLD)
Global Marketing Management
This course integrates psychological and economic theories used in traditional marketing strategy with new insights and techniques based in data science to offer substantial efficiency in marketing endeavours. We will discuss the implications of big-data and the evolving internet economy on traditional durable goods as well as newly emerging product domains. Additionally, given the exceedingly interconnected world, we will discuss the social, environmental, and ethical implications of marketing in this new era.
Global Operations Management
This course will introduce you to concepts and techniques that are essential for the design, planning, control and improvement of global service and manufacturing operations. You will explore topics such as capacity, inventory and supply chain management and learn basic tools for analysing operations problems, methods for managing an aspect of operations in a real situation, as well as providing a strategic view, typically using cases, of that aspect of operations.
Managerial decision analysis
Complexity in decision making comes from many factors. This course focuses on the difficulties arising from quantitative decision making in an environment with uncertainty and risk and presents different methodologies to deal with them in real-life problems. The course exposes you to common decision-making pitfalls and discusses how decision making is likely to change over the next decades due to the rise of Artificial Intelligence.
Financial accounting and analysis
Complexity in decision making comes from many factors. This course focuses on the difficulties arising from quantitative decision making in an environment with uncertainty and risk while presenting different methodologies to address real-life problems. In addition, you’ll learn to recognize common decision-making pitfalls, as well as discussing future approaches due to the rise of Artificial Intelligence.
Strategy in a global arena
Strategic management is concerned with what is perhaps the most pressing issue for strategic leaders: how can I make my firm outperform its competitors? To formulate value-creating strategies, managers must identify core competencies, analyse industry environments, and develop new ways of outcompeting their rivals. The overall aim of this course is to help you to think like a strategist and contribute to C-suite level strategic decision-making.
Corporate governance
Corporate governance is about getting “the rules of the game” right within which firms can secure resources, develop their core activities and business models, secure their societal licence to operate, and create and capture value for their shareholders and stakeholders. Rather than presenting an optimal corporate governance set-up that suits all firms, we will discuss the ownership and governance choices ofthe firm as a matter of strategic design and decision-making.
Strategic questions that we will discuss include:
- Who would be the best owner of the firm?
- How do we secure that strategically important stakeholders such as employees, suppliers and customers continue to be ‘invested’ in the firm?
- How do we develop and maintain the firm’s societal license to operate?
Corporate finance in a global environment
Visionary business leaders of the future need a toolbox that helps them to tackle some tough strategic decisions. In this course, we discuss some of the toughest financial decisions senior managers may have to take, such as:
- What is the best capital structure for my company?
- Should I diversify my company or should I focus, and what is the impact on my corporate cost of capital?
- What are the financial pros and cons of having a stock market listing versus being privately held?
- Given your company has a stock market listing, what can you do to improve the stock’s liquidity?
- How do you redistribute the net profits of your corporation?
Economics for global business managers
This course seeks to enable you to apply foundational concepts and insights from micro- and macro-economics to analyze some of the most relevant trends and issues in global businesses today. Specifically, this course will discuss concepts such as incentives and behavior, market power and market structures, asymmetric information, vertical integration, and outsourcing, for example, to analyze phenomena such as the international fragmentation in trade and FDI, economic crises and contagion, the role of multinationals in global business, regulation, trade agreements, as well as other current phenomena that are important for strategic leaders in global business.
Topics in global business and management
The rapid changes in global business and society mean that new perspectives are needed to prepare strategic leaders for an uncertain future. This course will not only invite top-level executives, experts, and faculty to help you to envisage and understand which global mega-trends may be coming our way, but will also offer an introduction to some practical tools (such as scenario-analysis, for example) to help strategic leaders to navigate an uncertain future.
Leading and managing global organisations
Managing people and organisational development is a mission critical C-suite competency that no business can afford to do without. Managers of globally active businesses need to continuously readjust their organisations to volatile or uncertain environments; navigate international and culturally highly diverse contexts; develop and engage with a competitive workforce based on the business’ value proposition; and engage in informed decision-making using evolving techniques such as people analytics, big data, and artificial intelligence. In sum, leading and managing a globally active organisation at a C-suite level requires specific knowledge, skills and attitudes. This course seeks to hone and develop these skills, so you can develop and lead organisations with purpose.
Electives
Choose 3 electives from a selection of programme- and school offerings that will help you to customise the knowledge and skills development that you need or desire to develop further. Here are some examples of elective courses on offer.
- Change management/strategic business change leadership
- Managing corporate turnarounds
- Mergers and acquisitions
- Business negotiations
- Financial engineering
- Brand management
