Business students, and even seasoned business experts, can learn from the experiences of other real-life organizations and decision-makers. The Case Development Centre (CDC) at Rotterdam School of Management, Erasmus University (RSM) supports case-based management education by turning exceptional business and management experiences into powerful learning tools. We connect world-class research, education, and business by developing high quality case studies.
CDC wishes to remind you that all EUR teachers and staff can access RSM CDC teaching materials.
RSM’s Case Development Centre looks at HousingAnywhere, founded by an alumnus.
The case covers the differences and similarities between B2B and B2C marketing at TomTom.