By
- Nolan, J. (Jacqueline)
- Cholakova, M.N. (Magdalena)
- Bevelander, D. (Dianne)
Wednesday, 1 July 2020
The cases (Case A and Case B) can be discussed both with an undergraduate and a graduate audience, with a focus on Entrepreneurship and Strategic Management. They centre on the award-winning Dutch lingerie designer, Marlies Dekkers. Case A, 'The Girl Entrepreneur Who Dared to Dream', represents a…