Rotterdam school of Management, Erasmus University compact logo
  • Starting date

    10-11 and 14-15 Dec 2026

  • Duration

    4 days

  • Fee

    €3,750

  • Language

    English

  • Format

    Live-online

Employee communication shapes how people understand strategy, experience leadership and connect with organisational culture.

This live-online masterclass helps experienced communication professionals move beyond channels and messages to strengthen their strategic approach to employee engagement, leadership communication and measurable impact.

This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Woman in classroom

The following topics will be addressed in this course

Latest trends in employee communication

  • Introduction and course overview
  • Evolving practices of employee communication
  • Current trends and issues in employee communication
  • Exercise
Day 1

Leaders’ role as communication agents and corporate culture

  • Walking the talk: Leaders as Communication Agents
  • Guest lecture
  • Team presentations
Day 2

Best practices of employee communication in the digital era

  • Internal communication and emerging technologies
  • Culture workshop
  • Corporate culture: Driven by purpose, inspired by vision, and guided by values
Day 3

Campaigns for employee communication

  • Campaign planning, implementation and evaluation
  • Guest lecture
  • The future of employee communications
Day 4

Key benefits

  • Lead with strategic employee communication and advising organisational leaders
  • Understand strategies and principles of effective employee communication.
  • Compare different channels and tactics in reaching and engaging employees in the digital age.
  • Learn how to counsel organisational leaders, such as C-suite and supervisors, in communicating effectively.
  • Develop a standard of excellence in employee communications by analysing award-winning cases.
  • Create an employee communication campaign applying strategic and creative thinking and a comprehensive toolkit and measure its effectiveness.

For whom

See where other participants come from

This masterclass is designed for experienced professionals working in corporate communication, strategic communication, internal or employee communication, and human resource management who want to strengthen the strategic impact of employee communication.

It is particularly relevant if you want to:

  • keep employees informed, engaged and connected to organisational priorities;
  • align employee communication with corporate strategy;
  • strengthen relationships and trust between employees, leaders and the organisation;
  • contribute to a positive and engaging organisational culture;
  • advise leaders and managers more effectively on employee communication; and
  • measure and demonstrate the impact of employee communication.

Participants bring their own professional experience into the classroom. By sharing challenges, successes and lessons learned, you will explore what works in different organisational contexts and learn from experienced peers as well as faculty and guest speakers.

 

Testimonials

Read what previous participants say about this programme

My experience with the course Employee Communication has been very positive. The content of the course, it came up to my expectations. Very interesting topics with lots of takeaways for internal communications professionals, and also it was really up to date with the all the latest challenges we face in our workspaces after the global pandemic.

Natalia Tejero – Senior Communication Manager, Bristol Myers Squibb

Faculty

Professor Rita Linjuan Men

Rita Men, Ph.D., APR, is Professor of Public Relations in the College of Journalism and Communications at the University of Florida.

Conilyn Poulsen Judge

Conilyn (Coni) Poulsen Judge, PhD is Managing Director and Principal Consultant of Eden Communication Strategies. 

Christopher Wade

Christopher Wade is the VP Internal & Employee Engagement Communications at Fresenius Medical Care.

Paola Foglia

Paola Foglia is the Head of Communication at Verisure Italy. 

Practical information

Dates and time

10-11 and 14-15 Dec 2026
13.30-18.00

Dates

Fees

€3,750 including tuition and course material.

Fees

Location

Live online via MS TEAMS

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

Replacements

The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.