
‘Changing competitive environments have been forcing companies in almost every sector to re-examine their strategy. Managers and practitioners are heralding strategy revolution as the new hallmark of organisational excellence. Despite the increasing relevance of strategy and strategic renewal in the new millennium, there has been relatively little accumulation of theory. Many managers in today's competitive environment engage in strategic experiments without the guidance of appropriate theories, concepts and tools. As one of the leading Strategy Department in Europe, we provide new directions in strategy’.
Prof.dr Pursey Heugens, Professor of Strategy
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