The Netherlands will soon be one shopping phenomenon richer: bol.com plans to introduce Singles Day in the Dutch market, an event that is already incredibly popular in China. Cor Molenaar of RSM is enthusiastic: "I expect that Singles Day will be of great economic value to the Netherlands within a few years. Ultimately not only the sales partners of bol.com, but also other retailers in the country will benefit from the fact that they are introducing this great event on the Dutch market."