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Berend Wierenga is Professor-Emeritus of Marketing at Rotterdam School of Management, Erasmus University (RSM).

He has a PhD of Wageningen University and joined the Rotterdam School of Management in 1983. He also has held visiting positions abroad, including at Stanford University (USA), the Wharton School of the University of Pennsylvania (Philadelphia, USA), and INSEAD (Fontainebleau, France).

Berend Wierenga’s main research areas are marketing decision making, marketing models, and marketing management support systems. He has published widely on these topics, in journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Management Science, Management Information Systems Quarterly, Communications of the ACM, and many others. He edited the “Handbook of Marketing Decision Models” (2008) and wrote (with Gerrit van Bruggen) “Marketing Management Support Systems: Principles, Tools, and Implementation” (2000)

At RSM Berend Wierenga is the founder of the Department of Marketing Management of which he was the chairman for over 15 years. Berend Wierenga is the Founding Editor of the International Journal of Research in Marketing, one of the leading international academic marketing journals. He was Dean of RSM twice. He also was the (first) Scientific Director of the Erasmus Research Institute of Management (ERIM) and he was on the Board of the Social Science Research Council of the Netherlands Organization for Scientific Research (Netherlands Science Foundation-NWO).

Berend Wierenga has been active in professional organizations, including the European Marketing Academy (EMAC) and Netherlands Institute of Marketing – NIMA), and he has held supervising and consulting positions in companies, associations, and government organizations. Berend Wierenga received the inaugural EMAC Distinguished Marketing Scholar Award. the Ad Fontes Award of the Erasmus University and he was appointed Officer in the Order of Oranje-Nassau by the Queen of The Netherlands (2010).

As an emeritus- professor at Erasmus University, Berend Wierenga continues to be active in research and publications, editorial work, and international conferences. (For his recent work, see his list of publications.) [please make a click through to my publications list here]. Berend Wierenga also has a part-time appointment as a research professor at Bocconi Univerity in Milan.

(For his recent work, see his list of publications. )

Professional experience