People
Profile
prof.dr.ir. Gerrit van Bruggen
Professor of MarketingDepartment of Marketing Management
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Centres of Expertise
Customer Value Chains
Future Insurer
ERIM Membership(s):- Fellow ERIM (since 1999)
Profile
Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM), where he currently serves as vice dean and dean of faculty.
Professor van Bruggen's primary research interest lies in the impact of information technology and information systems on marketing (decision making).
His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces.
He is a regular speaker at international management conferences and an experienced teacher at the executive level.
He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US.
Professor van Bruggen has a PhD in marketing from Erasmus University Rotterdam and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.
Professional experience
Full Professor
Erasmus University Rotterdam
Rotterdam School of Management
Department of Marketing Management
Contact information
T:+31 10 4082258
E:gbruggen@rsm.nl
Visiting address
Office: T10-01
Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands
Postal address
PO Box 1738
3000 DR Rotterdam
The Netherlands
Book Gerrit as a speaker
- Send email to: rsmspeakers@rsm.nl.
