Invitational seminar and networking event

During this new transformative era in human and business relations, many leading organisations find themselves at a cross-road. They are looking to accelerate the performance of their sales teams, and they are empowering the marketing organisation to make a real difference in business and society.

At our invitational seminar, with speakers Prof. Waldemar Pfoertsch and Prof. Frank Rozemeijer, you will explore how to create strategic transformation in business through the collaboration between suppliers and their strategic customers. The seminar combines academic and practitioners perspectives, and is a blend of lectures, interactive workshops and a plenary panel discussion with top-ranked commercial practitioners and academics.

This thought-provoking and practical seminar is meant for business, commercial and sales leaders aiming at the competitive edge.

What Seminar
Making a difference with your strategic customers
When 19 November 2015
14:30 – 18:30 (followed by drinks)
Where Burgemeester Oudlaan 50, Rotterdam
Bayle (J) Building
Admission €95.00

Learning objectives

By attending this seminar, you will:

  • have a better insight in how to make a significant and meaningful difference with your strategic customers, moving beyond the competition
  • engage in an interactive workshop
  • receive the brand-new book Transformational Sales by Philip Kotler, Marian Dingena and Waldemar Pfoertsch.