Corporate Communication

This masterclass covers all aspects of crisis communication, offering tools for before, during, and after a crisis. Learn frameworks to manage and prevent crises while mastering communication strategies for employees, consumers, and media under pressure.

Develop a strategic business model for communication that creates value and strengthens stakeholder engagement. Led by Professor Ansgar Zerfass, this course blends academic insights with real-world expertise.

This masterclass equips you to address key challenges for corporate brands, including disruptive technologies, social media, globalization, and rising demands for ethical conduct. Learn to build a strong, enduring brand that unites the organization and aligns stakeholders for lasting value creation.

This three-day course focuses on the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it. You will develop valuable knowledge for optimising your organisation’s digital corporate communications.

How do you create and define an impactful purpose for your organisation? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric? 

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

In this three-day course, explore how to navigate today’s complex media landscape. Learn to analyse and respond to mainstream, social, and stakeholder-driven media—plus fake news—while developing your own strategic media plan with expert guidance.

Learn how to use co-creation to build stronger stakeholder relationships and support strategic decision-making. This three-day course explores how involving stakeholders can drive innovation and enhance the impact of corporate communication.

This three-day course offers the latest insights and best practices in reputation management. Learn how to build, protect, and leverage corporate reputation—and gain the tools to influence board-level decisions and keep reputation high on the agenda.

Discover the latest insights, tools and development in corporate communication during our four-day Summer Course in June. Immerse yourself in workshops, case studies and interactive sessions by world-renowned academics and experienced business practitioners, and apply your newly gained knowledge into practice.