Who is this programme for?
This one year, full-time programme is for recent bachelor graduates with a background in business administration and the ambition to gain in-depth knowledge of marketing management and how it functions as a key driver of a company’s performance.
What does this programme offer?
It gives insights into consumer behaviour and practical tactics for integrating this knowledge into solid marketing strategies. RSM’s MScBA Marketing Management focuses on a key functional area to give you an excellent preparation for a top management role. RSM is one of Europe's top ten business schools and offers a truly international environment, with students, professors, and researchers from around the globe.
On graduating, students receive RSM’s MSc degree in Business Administration.
Please note
The MScBA Marketing Management is in the process of being accredited as a separate degree. Until this process is finalised, it will be offered as a specialisation of the MSc Business Administration and graduates will receive the accredited MSc in Business Administration. The curriculum will remain the same.
Please check these web pages for the most up-to-date information.
