Who is this programme for?
This one year, full-time programme is for recent bachelor graduates with a background in business administration and the ambition to gain in-depth knowledge of marketing management and how it functions as a key driver of a company’s performance.
What does this programme offer?
It gives insights into consumer behaviour and practical tactics for integrating this knowledge into solid marketing strategies. RSM’s MScBA Marketing Management focuses on a key functional area to give you an excellent preparation for a top management role. RSM is one of Europe's top ten business schools and offers a truly international environment, with students, professors, and researchers from around the globe.
On graduating, students receive RSM’s MSc degree in Business Administration.
