Curriculum

Curriculum

Overview

The OneMBA programme begins in September with a local orientation, during which all Europe-based participants come together at RSM for a comprehensive introduction to the local elements of the programme. This is followed by a global residency held in Washington D.C., which brings together OneMBA programme participants from all five schools. These two residencies serve as the primary orientation to the global character of the programme. This is followed by ten residencies in Rotterdam taught by RSM’s outstanding faculty, intertwined with three additional global residencies dispersed over the 21-month programme.

Academic Content

OneMBA has been designed using a thematic framework. Along the primary educational dimension of business administration, these themes are organised in a way that describes the purpose of the modern global economy: namely to sustainably manage, source, sell and compete. The second educational dimension deals with the themes of local relevance and global competitiveness.

The descriptions presented on this site provide an overview of the major topics that will be covered. The complete curricula information will be available at the beginning of the course. In some cases, courses may change to keep abreast of recent developments.

Curriculum

    • Personal Leadership Development
      Personal Leadership Development runs throughout the OneMBA programme and develops critical thinking, decision-making and effective implementation skills through the process of behavioural change.

      In the first half of the programme, participants develop frameworks for guiding critical reflection and personal and professional development, key elements of which are self-management and managing relationships. In the second half, executives work on an action-learning change project designed to add value to their core business.

      In the first three-day residency, the Personal Leadership Development course gives participants the opportunity to interact with fellow participants and lays the foundation for executive development throughout the programme. Time is devoted to promoting effective communication and interaction so that a successful learning circle is immediately established.

    • North America:

      Global Perspectives and the US Business Environment
      The OneMBA programme begins with the official opening week in North America. This first global residency provides the framework for the programme bringing OneMBA participants, faculty and staff together for the first time.

      Participants examine the role of the US in the global business environment while engaging with executives from leading multinational companies and thought-leaders on topics such as leadership, global ethics and cultural teams. This is also the opportunity for participants to meet with their first global team and begin to develop the skills needed to manage multicultural and dispersed teams.

    • Leading and Managing Global Organisations

      Global managers with effective communication and leadership skills and an understanding of the intricacies of cultural differences, hold a key competitive advantage.

      This course encourages participants to identify pertinent leadership and managerial skills in a global context. It challenges participants to reflect on the impact of culture on personal and organisational effectiveness.

      Global Operations Management
      Learning how operations strategy can be aligned with business strategy and relating this process analysis and supply chain management is the focus of this course.

      Participants become familiar with the concepts and techniques related to designing, planning, driving and controlling service and manufacturing operations in a global economy.

      Economics for Global Business Managers
      Spectacular scandals at major multinationals have changed the global business environment dramatically, resulting in calls for increased regulation.

      In contrast, this course explores solutions based on the economist’s perspective that “people respond to incentives.” Here, you will apply micro-economic analysis to issues of organisational architecture. You use tools of economics to understand how self-interested individuals within organisations interact and how these interactions are controlled by corporate governance. The course argues that organisational architecture determines the firm’s success or failure – good design motivates self-interested individuals to make choices that increase firm value.

      Financial Accounting and Analysis
      This course deals with two topics: an introduction to financial statement analysis; and an examination of the components of management control systems.

      First is an examination of how financial statements are constructed and how to transform the data in the statements into forms that are useful for analysis. This is followed by an examination of the various dimensions of management control systems and the role they play in implementing strategy within the firm.

    • Latin America: Global Finance and Cultural Marketing

      During this global residency OneMBA participants explore and learn about two dynamic Latin American countries, Brazil and Mexico.

      Regionally-sensitive issues such as the socio-economic context of business are the focus in Brazil, while in Mexico participants discuss topics as diverse as finance, marketing, corruption and development. Throughout the global residency the challenges of globalisation for Latin American firms, as well as, the implication of corporate governance for investing in international financial markets are covered. As a result, participants develop an understanding of Latin American leadership in emerging markets, through visits to successful international and local companies.

    • Global Marketing Management

      Effective and successful global marketing balances globally-integrated strategies and defined local needs. This course focuses on understanding competitive rationality, advantage and complexities in relation to global marketing communication decisions. Participants analyse multinational organisations and their aim to create long-term customer satisfaction across a global market.

      Corporate Finance in a Global Environment
      Maximising corporate value in a global environment requires a clear framework, integrated with a range of international financial concepts. Participants cover these key features and develop an understanding of the interaction of financial policy with corporate strategy. They also develop a “financial mindset”: the ability to analyse, plan and make real-world financial decisions applied in the context of regional and global team projects.

      Managing Systems in Business
      This course is intended to provide you with a different perspective regarding management and organisations.

      We begin by looking at our current approach to management and organisations through the lenses of several theories of science. We examine Newtonian Physics, General Systems Theory, Cybernetics, Quantum Physics, Chaos Theory, and Cellular Biology. We then examine practical literature and applications of these theories looking at the macro picture, at organisational processes and at leadership. We conclude with a case study of an organisation utilising these approaches to gain competitive advantage in its industry.

      Change Management
      To assist with successful transformation projects, organisations should develop well-planned, well-executed implementation programmes that prepare and enable stakeholders to adequately prepare for and address the change management issues that arise.

      In this course participants discuss the traditional reasons behind resistance to change and explore a proposed framework and series of activities that management could consider to assist in managing effective change implementation.

    • Asia: Adapting to a Dynamic Global Environment

      The global residency in Asia examines complex issues relating to risk and uncertainty, political and economic transformation and knowledge management from theory through to practice, combining academic lectures with company visits.

      You will have the unique opportunity to compare and contrast the business environments of both mainland China and Hong Kong, by visiting and studying both. Prominent local political leaders and successful business executives are invited to share their perspectives on the global strategy components of doing business in Asia. You will also gain first-hand knowledge of Asian best practices, while exploring critical factors in successes and failures of joint ventures in this region. Recent residencies brought us to Shanghai, Hong Kong and India.

    • Managerial Decision Analysis
      This course presents the art and science of problem-solving and decision-making.

      Herbert Simon’s three-phase model provides the course’s central theme. In the intelligence, or diagnosis, phase you can learn logical and creative methods to better understand problems and set decision goals. In the design phase you generate creative alternative solutions. In the choice phase you learn to build decision support models in Excel to make better decisions. We also examine the impact of problem-solving styles.

      Mergers and Acquisitions
      From a financial perspective, what is the driving force behind the large number of company mergers or takeovers? The answer lies in the creation of value for shareholders, but how does it work?

      The objective here is to be able to calculate the effect of a potential merger or acquisition on the shares. The ideal would be to spot companies likely to be taken over. The big problem is that the old theories no longer apply in the new economy companies of the 21st century. Real option theories help us to make a better guess. How far are we today?

      Business Negotiating
      Negotiation is a fundamental and core process in society. It is a way of resolving conflict and solving problems between groups and individuals. It is an alternative to the use of the law, coercion or various forms of violence.

      In business it is fundamental to the way in which businesses interact with their customers and suppliers. This course is based on the assumption that both behavioural and analytical skills necessary for negotiation can be developed.

      Topics in Global Business and Management
      The rapid change of global business means that new perspectives are needed to succeed in business and management.

      In this course, top professors are invited to present a series of seminars on the latest business and management research. These seminars are a forum for OneMBA executives to explore how theory best informs practice and vice versa.

    • Europe: Sustainable Europe

      This global residency focuses on the challenges of supply chains and sustainability in the diversity of both a developed and an emerging economy of Europe.

      The week-long residency consists of group sessions, workshops and company visits at both locations. In the Netherlands, participants discuss sustainability initiatives with executives from world-renowned European companies, learn about the supply chain challenges and initiatives of the Port of Rotterdam and attend guest speaker lectures highlighting the future of Europe. In the emerging economy, participants meet with local business leaders and academia to exchange views about its transformation and the challenges businesses face as they enter the global economy. To conclude, OneMBA global teams prepare and present recommendations for developing sustainable enterprises in Europe. Recent residencies included Poland and Turkey.

    • Global executive Practice: The Future
      Understanding future global business environments provides insights into the requirements of business leadership in the new global economy.

      In order to survive in global markets, business needs to attract and develop highly skilled and experienced executives capable of providing effective leadership in conditions of rapid technological change and hyper-competition. What does it take to be a business leader in the new global economy? How do you measure up? While it is impossible to foresee your personal future or to make confident predictions about technological developments and market conditions in the future, scenario planning can offer insights into possible future business situations and prompt critical reflection on one’s own career path as well as creative thinking about personal development goals and ambitions.