Franziska Meyer

Franziska Meyer

Name                                  : Franziska Meyer
Current job title               : programme manager at BrandLoyalty
Year of graduation          : 2012
Nationality                        : German

Why did you choose this MSc?
“After my bachelor in International Business Administration and doing a marketing traineeship at Airport Munich, I was looking for a master study, where I can complement my knowledge with innovation, trends and developments. That doesn’t only interest me, but would also really challenge me to go out of my comfort zone. People advised me to choose a master programme that is ranked in the top universities lists and that has a great reputation. What also attracted me at RSM was its extracurricular opportunities. I became a member of STAR, which allowed me to build up a great network, which still opens a lot of doors today.”   

How would you describe the programme and RSM?
“I still like to look back to my master year and often share examples of case studies. It was a challenging but fun year, with a bunch of international students. We were a very close group, and motivated and supported each other to graduate in time. We still have contact and see each other.  What I appreciated a lot was the group assignments and discussions, and the co-operation with companies to get practical cases into the classroom. The wide range of subjects and the co-operation with companies allowed students to choose their master subject in early stages and to get in contact with companies for thesis topics.”   

What was the biggest challenge in this master?
“The biggest challenge in this master was the amount of literature we had to read in a short period of time. However, as innovation students we were inventive and set up study groups in order to split the reading and share our knowledge. Our diverse backgrounds also created a challenge and led to long discussions on certain topics. But this also had an advantage as it demonstrated that there is not one correct answer but you need to look at a certain subject from various point of views.”     

What made the greatest impression?
“What impressed me the most was how our group grew together into a closed group of friends, who worked hard but also partied hard. Due to our different backgrounds, we learned a lot from each other in terms of solving cases, leading discussions and approaching projects. This helped me in the way of approaching different projects with clients in diverse countries.”   

How did your studies at RSM shape your career?
“The master at RSM did not just allow me to discover areas I’m passionate about, it also provided me with the business knowledge and mindset that helped me to grow in my skills and teamwork abilities and to uncover what I really like and dislike.”    

What are your future plans?
“I plan to follow my dream and start up my own business with a concept in order to make shopping for Dutch business women easier and more cosy.”