Lara Cools Paulino Pereira

Lara Cools Paulino Pereira

Name                                    : Lara Cools Paulino Pereira
Current job title                 : innovation booster at Innovation Booster
Year of graduation            : 2014
Nationality                          : Dutch and Portuguese

Why did you choose this MSc?
“I was interested in the applicability of innovations in the business context. It fascinated me how businesses could become great by rethinking their business activities and how they could increase value for their customers. I used to think innovations were inventions made up by creative people, but ideas are in fact iterations picked up by 'do-ers' and translated into a vision by 'thinkers'. I wanted to learn which tools I needed to support the thinking and what process I need to use for the doing.”  

How would you describe the programme and RSM?
“Extremely inspiring. It offers you the academic theories as a basis, but it also enables you to think beyond the academic theories. The academic papers gave me 'food for thought' and the classes challenged my thoughts as students shared their point of view and led to interesting discussions. Especially that last part was extremely worthy because I believe that listening to others and not taking everything for granted is an important attitude for innovation.”    

What made the greatest impression?
“The guest lectures were very interesting. We got a look and feel of innovations in the business context and the challenges that businesses encounter.”  

How did your studies at RSM shape your career?
“It gave me the confidence to think I was an 'innovator' that had the right handles to innovate in businesses. Although I still had a lot to learn, the confidence was an important step.”  

What are your future plans?
“I want to continue working it the great company I work at, and later I want to apply all of my learnings into a business dream and help others become stronger in one way or another.”