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Why do people do what they do? By studying consumer behaviour and marketing processes, you learn how strategies and tactics result in the success or failure of products and services. Marketing is also an important driver of performance in organisations. If you understand this, you can develop a successful vision and strategy for your business.

You can customise the MSc Marketing Management programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation. 

  • 247 average number of students in cohort 
  • 39% international students in programme 
  • 84% of graduates employed within 6 months after graduation 
  • Examples of industries where graduates work: consumer goods, consulting, and fashion and textiles 
  • Examples of graduates’ job titles: account manager, brand manager, market research analyst 

This programme is offered by Erasmus University Rotterdam. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Master Open Day

On 23 November 2024 we will welcome you again to the Master Open Day. Discover our MSc Marketing Management first hand!

Programme highlights

  • Hot topics

    Deep dive into emerging technologies, consumer behaviour, platform economics and marketing analytics which are brought to the classroom by world-leading researchers. 

  • Top-ranked

    Join a top-quality school: RSM’s MSc Marketing Management programme is ranked 22nd in the QS Business Masters Rankings 2022.

  • International insights

    Discover eye-opening perspectives from your classmates, professors, and researchers from all over the world – and you also learn first-hand from exchanges, guest lecturers and extracurricular activities. 

  • Customise your programme

    Specialise yourself by choosing one of two elective tracks: brand and product management, or digital marketing and analytics.

More about the programme

Hear from our current students

I love how engaged the RSM professors are, with the content and with students. The UN’s SDGs are implemented in each course, which helps to think beyond profits and metrics to see how marketing can make a social impact. The class is very international – my closest friends are from France, Italy, Vietnam, Ukraine and the Netherlands. I use RSM MentorMe often to chat with alumni to explore the fields I could work in. It's very helpful to learn new perspectives about future possibilities. At my internship at Unilever, I also networked with professionals and tasted real work life before finishing my study.

Anushka Srivastav, Indian (MSc Marketing Management 2024)

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