Corporate Communication Centre is a joint initiative of Rotterdam School of Management, Erasmus University and the business community, and aims to educate the next generation of communication leaders.  Now more than ever organisations rely on seasoned communication professionals to help them grow, maintain and protect their reputations in a political and media environment that is active 24/7 and constantly evolving. To play their part in this dynamic environment, communication professionals need to be equipped with the right mix of competencies and leadership skills to manage the organisation’s reputation and be a force for positive change.