Marketing Management

Marketing has an essential role in the operation of any private firm or public organization. The department of Marketing Management at RSM is one of the leading groups in Europe in both research and teaching excellence. Our department expands traditional views of marketing across a range of related disciplines to create novel insights and strategies within the field.

Marketing is a crucial organizational function that enables value creation through a variety of activities, from marketing research and customer analytics to brand strategy and advertising. The department of Marketing Management contributes cutting edge teaching and research in each of these areas.

Prof. dr. Gerrit van Bruggen, Professor of Marketing