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RSM: on a mission for positive change

Over the past 50 years, Rotterdam School of Management, Erasmus University (RSM) has firmly established its reputation as one of Europe’s most international and innovative business schools. Founded by business, our long history with international companies has become a reciprocal and supportive relationship.

We treasure this engagement because businesses deliver interaction with our students, either through recruitment, through study projects on real-life business challenges or through providing internships. They also help us to provide relevant and timely executive and organisational development programmes, and give us insights as well as valorisation for our cutting-edge research projects. 

It’s RSM’s mission to be a force for positive change in the world. For this, we are committed to the United Nation’s 17 Sustainable Development Goals as the framework for defining ‘positive change’.

Offering a distinct intellectual culture, we aim to improve the practice of business and management through our research, our education, and our engagement with alumni and corporate and societal partners.

It’s in RSM’s culture to  make the change happen; through  our forward thinking I WILL initiative and through our adoption of Prof. Maathai’s hummingbird story as a nice illustration of our line of thinking

Want to know more? Read here.

 Thumbnail showing a stylized hummingbird, with a city skyline and greenery on the bottom.

Be a force for positive change



Many of our alumni, students and colleagues bring about positive change either in their work, their studies, or in projects that run alongside. Learn all about different ways to engage in our mission.

People of RSM stories

Fay Zhao

Full-time MBA

"The more people I get on board that are able to 3D print hands and to fund this, the more children we can help.”

Fay Zhao, full time MBA

Thom Uildriks

Co-founder Moja

"We are a fashion company because we sell clothes, but our main aim and motivation is that we make impact in places where it’s needed the most."

Thom Uildriks, co-founder of Moja

Audrey Paré

Student Assistant Positive Change Initiative

"I would love it if some projects are still 'alive' by the end of this academic year and that they continue working on it or pass it on to next year's ambassadors."

Audrey Paré, Student Assistant Positive Change Initiative

The Positive Change Team

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