“Trust is the ultimate currency in the relationship that all institutions build with their stakeholders.”
- by Edelman
Today’s communication professionals work at the centre of complex organisational, social and reputational questions. To create meaningful impact, they need to look beyond messages and channels, and connect communication with strategy, leadership, trust and stakeholder engagement.
The corporate communication masterclasses at RSM help experienced professionals sharpen their thinking, challenge assumptions and apply academic insight to real organisational issues. Whether you want to deepen your expertise in one area or build towards a broader executive learning path, the overview below helps you choose the right starting point.
Strengthen your ability to align communication with organisational goals and create long-term value. This masterclass equips experienced professionals with practical frameworks to position communication as a strategic function within their organisation.
This three-day masterclass offers the latest insights and practical approaches to reputation management in today’s complex and polarised environments. Learn how to build, protect and leverage corporate reputation, and strengthen your ability to contribute to strategic and board-level decision-making.
This masterclass helps experienced professionals strengthen the strategic role of communication in organisational change. Participants explore how people understand, interpret and respond to change, and how communication can build trust, engage stakeholders and support successful implementation.
This three-day masterclass will strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence on three levels of business: personal, organisational and global. This masterclass will help you develop valuable general management perspectives for communications.
This masterclass will help you to energise your employee and management communication skills by integrating theories, research insights as well as current issues and cases into a comprehensive guide for best practices in employee communications. It will equip you with knowledge and a deep toolkit to keep employees informed and engaged.
Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.
Develop the strategic insight and practical skills to prepare for, manage, and recover from organisational crises. Through proven frameworks, real-world cases, and expert guidance, you will learn how to make sound decisions under pressure, communicate effectively with stakeholders, and protect your organisation’s most valuable asset: its reputation.
Corporate brands are strategic assets that shape reputation, trust, and stakeholder relationships. This masterclass provides the frameworks and practical tools to develop authentic corporate brands, align identity and experience, and create lasting value through effective brand strategy.
Develop a strategic understanding of how AI, data, digital platforms, and emerging technologies are reshaping communication. Learn how to navigate digital transformation and strengthen stakeholder engagement in a rapidly evolving business environment.
Develop the strategic perspective to anticipate emerging issues, engage stakeholders and navigate the political and regulatory environment. Learn how issues management and public affairs can strengthen organisational resilience and decision-making.
Discover the latest insights, tools and development in corporate communication during our four-day Summer Course in June. Immerse yourself in workshops, case studies and interactive sessions by world-renowned academics and experienced business practitioners, and apply your newly gained knowledge into practice.
These executive courses can also be taken as part of RSM's part-time Executive Master in Corporate Communication. This is a flexible and accredited master programme for communications professionals, which can easily be combined with a career. Find out more:
Programme officer
Programme & Admission Advisor