Corporate Communication

This three-day course covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional.

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations.

Energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

Learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

What is a business model for communications? Understand the principles of strategic thinking for corporate communications, and how this helps to guide practical decisions.

Technology has transformed corporate communication. How do these changes affect crisis management, stakeholder engagement, reputation management, and the media landscape?

Becoming familiar with the most recent insights in the academic foundations of reputation management and learn how to apply this in daily practice in order to showcase clearly how reputation contributes to competitive advantage and how it impacts business performance.

Strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence on three levels of business; personal, organisational and global.

Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.