COVID-19 is not the only change driver in Corporate Communications functions. Communications leaders identified additional forces impacting changes to their function and agenda, with business transformation at the top of the list. Shifting expectations of corporations and their leaders to take positions on social issues, particularly in the United States, also emerged as a central driver of the Corporate Communications agenda.
The Future of Corporate Communication, Edelman (2021)
Please find below a schedule of executive courses/advanced elective courses related to corporate communication, reputation management and related disciplines. The courses are offered online or in-person on the Erasmus University Campus.
Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.
Explore and learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.
How do you create and define an impactful purpose for your organization? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric?
These executive courses can also be taken as part of RSM's part-time Executive Master in Corporate Communication. This is a flexible and accredited master programme for communications professionals, which can easily be combined with a career. Find out more:
Programme & Admission Advisor