Corporate Communication

How do you create and define an impactful purpose for your organization? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric? 

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

This masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Understand how to build internally driven authentic and ethical corporate brands. And learn the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation. 

How can you deal with these new vectors of influence, analyse their roots and effects with the help of investigative tools, and refine appropriate strategies? Learn to identify strategies appropriate to mainstream
media, stakeholder-driven media, social media and fake news in this three-day masterclass.

Having a good understanding about the context in which these financial topics develop, will help you to be part of the business. This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts.

Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

The three-day course on Strategic Communication focuses on how to identify strategic threats and contributions to organisations that can be managed by corporate communications.

This course is designed to equip you with the skills and expertise to unpack the various building blocks of strategic reputation management, such as causes, moderators and consequences of different reputation strategies in stakeholder relationships.

This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment, in all parts of their operations. This concept extends beyond obligations to comply with regulations alone, and finds companies taking further steps voluntarily to ‘do well by doing good’.

This three-day course focuses on the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it. You will develop valuable knowledge for optimising your organisation’s digital corporate communications.