COVID-19 is not the only change driver in Corporate Communications functions. Communications leaders identified additional forces impacting changes to their function and agenda, with business transformation at the top of the list. Shifting expectations of corporations and their leaders to take positions on social issues, particularly in the United States, also emerged as a central driver of the Corporate Communications agenda.
The Future of Corporate Communication, Edelman (2021)
Please find below a schedule of executive courses/advanced elective courses related to corporate communication, reputation management and related disciplines. The courses are offered online or in-person on the Erasmus University Campus.
How do you create and define an impactful purpose for your organization? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric?
Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.
This masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.
How can you deal with these new vectors of influence, analyse their roots and effects with the help of investigative tools, and refine appropriate strategies? Learn to identify strategies appropriate to mainstream
media, stakeholder-driven media, social media and fake news in this three-day masterclass.
Having a good understanding about the context in which these financial topics develop, will help you to be part of the business. This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts.
This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment, in all parts of their operations. This concept extends beyond obligations to comply with regulations alone, and finds companies taking further steps voluntarily to ‘do well by doing good’.
Programme & Admission Advisor