Corporate Communication

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. 

Learn how organisations can use co-creation to strengthen relationships with stakeholder groups. Get new insights for using co-creation in innovation, then discuss how co-creation strategies can also be applied to corporate communications.

Learn what information stakeholders need, and how to calculate the different concepts. Understand the relevant financial concepts and speak the same language as financial stakeholders.

Learn how to guide communicators in their quest to protect and extend reputations, within and outside their organisations.

Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

This three-day course covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional.

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations.

Energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

Learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.