COVID-19 is not the only change driver in Corporate Communications functions. Communications leaders identified additional forces impacting changes to their function and agenda, with business transformation at the top of the list. Shifting expectations of corporations and their leaders to take positions on social issues, particularly in the United States, also emerged as a central driver of the Corporate Communications agenda.

The Future of Corporate Communication, Edelman (2021)

 

Please find below a schedule of executive courses/advanced elective courses related to corporate communication, reputation management and related disciplines. The courses are offered online or in-person on the Erasmus University Campus. 

Programme 2022-2023

September | In-person

Organisational Change

This three-day course covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional.

Organisational Change
October | Hybrid

Crisis Communication

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Crisis Communication
November | Online

Corporate Responsibility

This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations.

Corporate Responsibility
November | Hybrid

Employee Communication

Energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

Employee Communication
December | Hybrid

Corporate Branding

Learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

Corporate Branding
January | Online

Winter Foundation Course in Corporate Communication

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

Winter Foundation Course
March | In-person

Strategic Communication

What is a business model for communications? Understand the principles of strategic thinking for corporate communications, and how this helps to guide practical decisions.

April | Online

Digital Communication

Technology has transformed corporate communication. How do these changes affect crisis management, stakeholder engagement, reputation management, and the media landscape?

April | In-person

Reputation Management

Becoming familiar with the most recent insights in the academic foundations of reputation management and learn how to apply this in daily practice in order to showcase clearly how reputation contributes to competitive advantage and how it impacts business performance.

May | In-person

Leadership and Communication

Strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence on three levels of business; personal, organisational and global.

June | In-person

Summer Foundation Course in Corporate Communication

Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

Summer Course in Corporate Communication

Key benefits

  • You will be able to put into practice what you have learned
  • You will be presented the latest research, in a clear and understandable manner
  • The faculty for all programmes include world-class academics from various backgrounds, which ensures high-quality teaching
  • Visiting business practitioners are highly experienced and share their practical knowledge with you
  • Expand your network, and learn from other professionals.