Please find below a schedule of open programmes related to corporate communication, reputation management and related disciplines. Except for the Winter & Summer Course, all other programmes take place at RSM's campus in Rotterdam and require only 3 days of presence. 

Programme 2022

January | Online

Winter Foundation Course in Corporate Communication

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

Winter Foundation Course
February | Online

Leadership and Communication

It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. 

Leadership and Communication
March | Hybrid

Co-creation and Stakeholder Engagement

Learn how organisations can use co-creation to strengthen relationships with stakeholder groups. Get new insights for using co-creation in innovation, then discuss how co-creation strategies can also be applied to corporate communications.

Co-creation and Stakeholder Engagement
April | Hybrid

Finance for Communication Professionals

Learn what information stakeholders need, and how to calculate the different concepts. Understand the relevant financial concepts and speak the same language as financial stakeholders.

Finance for Communication Professionals
May | Hybrid

Navigating the Stakeholder Media Landscape

Learn how to guide communicators in their quest to protect and extend reputations, within and outside their organisations.

Navigating the Stakeholder Media Landscape
June | On location

Summer Foundation Course in Corporate Communication

Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

Summer Course in Corporate Communication
September | Hybrid

Organisational Change

This three-day course covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional.

Organisational Change
October | Hybrid

Crisis Communication

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Crisis Communication
October | Online

Corporate Responsibility

This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations.

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Corporate Responsibility
Novmeber | Hybrid

Employee Communication

Energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

Employee Communication
December | Hybrid

Corporate Branding

Learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation and aligns its diverse stakeholders towards sustained value creation.

Corporate Branding

Key benefits

  • You will be able to put into practice what you have learned
  • You will be presented the latest research, in a clear and understandable manner
  • The faculty for all programmes include world-class academics from various backgrounds, which ensures high-quality teaching
  • Visiting business practitioners are highly experienced and share their practical knowledge with you
  • Expand your network, and learn from other professionals.