COVID-19 is not the only change driver in Corporate Communications functions. Communications leaders identified additional forces impacting changes to their function and agenda, with business transformation at the top of the list. Shifting expectations of corporations and their leaders to take positions on social issues, particularly in the United States, also emerged as a central driver of the Corporate Communications agenda.
The Future of Corporate Communication, Edelman (2021)
Please find below a schedule of executive courses/advanced elective courses related to corporate communication, reputation management and related disciplines. The courses are offered online or in-person on the Erasmus University Campus.
Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.
What is a business model for communications? Understand the principles of strategic thinking for corporate communications, and how this helps to guide practical decisions.
Technology has transformed corporate communication. How do these changes affect crisis management, stakeholder engagement, reputation management, and the media landscape?
Becoming familiar with the most recent insights in the academic foundations of reputation management and learn how to apply this in daily practice in order to showcase clearly how reputation contributes to competitive advantage and how it impacts business performance.
Strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence on three levels of business; personal, organisational and global.
Be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.
This three-day course covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional.
Explore and learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.
Energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee communications.
How do you create and define an impactful purpose for your organization? One that speaks to and adds values for all your organisation’s stakeholders. What distinguishes high-performing, purpose-led organisations from those companies whose purpose statements are pure rhetoric?
These executive courses can also be taken as part of RSM's part-time Executive Master in Corporate Communication. This is a flexible and accredited master programme for communications professionals, which can easily be combined with a career. Find out more:
Programme officer
Programme & Admission Advisor