How do you define a meaningful purpose for your organization that speaks to your organisation’s stakeholders and creates value? What distinguishes high-performing purpose-led organisations from those companies whose purpose statements are pure rhetoric?
This executive-level course offers working professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
The course designed for:
Corporate communication professionals
Executives, consultants and analysts
Participants who preferably hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.
Joep Cornelissen is Academic Director of the MScCC programme and Professor of Corporate Communication & Management at RSM.
Rebecca (Bex) Hewett is an Associate Professor at the Department of Organisation and Personnel Management of RSM.
Kevin Murray is a communications specialist with more than 40 years of experience. He is author of many bestselling business books.
11-13 December 2023
€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor