This masterclass is for all communication professionals who need a suitable business model for its communication department to create values for their organisations, to enhance their personal profile as communication leader, next-generation leader, or consultant coaching communicators and general managers.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
In this course, I got to delve into critical topics such as the need for communication professionals to develop business acumen and to spell out their added value- or that of their department- in concrete terms. Together with other students, we discussed how we can foster critical attributes of a strategic communicator and how we can elevate our performance and that of our teams. Surprisingly, most of the topics taught in this course, are rarely touched upon in formal communication education. That’s why this course was a true eye-opening experience.
Rima Kamal- Country Manager- Swedish Red Cros
Ansgar Zerfass is professor and chair of strategic communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany.
Vice-president corporate communications – KLM
Head of communications - Santander Consumer Bank
Managing partner - Lautenbach Sass
30 Sept & 1-2 Oct 2024
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor