Strategic communication

Ansgar Zerfass is professor and chair of strategic communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He has published 39 books and more than 400 journal articles, book chapters, and study reports in several languages so far. According to Google Scholar, Ansgar is the world’s most-cited researcher in strategic communication, corporate communication, and communication management, and among the top 3 in public relations. He runs a large number of empirical projects, for example as initiator and lead researcher for the Global Communication Monitor study series, the world's largest research project on strategic communication covering more than 80 countries.

Judith Coster has been a reputation and change manager for over 20 years. She is specialised in corporate communication, creating and implementing communication strategies, reputation management and crisis communication. At KLM, Judith is responsible for the airlines’ global reputation. She is a trusted advisor to the CEO and executive committee and manages a team with 48 professionals. She holds a master degree in corporate communications from RSM, and is a certified coach. 

Julia Huhn is a passionate communications professional with a strong expertise in strategy, operational excellence and transformation processes. She is a founding member of the Modern Leaders Initiative by PRCC HR Consulting. She has also held several positions at Henkel. In her last role at Henkel, she was the global head of corporate branding and communications strategy.

Christoph has helped inter­national organisations to align communications with corporate strategy for more than 25 years. His mission is to ensure that communication contributes to overall value creation. Christoph is a proven expert in developing communication strategies as well as in designing operating models for communication across disciplines and organisational borders.