When pressure rises, communication decisions can shape what happens next.
A crisis can escalate quickly across employees, customers, media and other stakeholders. In this three-day masterclass, you will learn how to recognise emerging risks, prepare your organisation, communicate under pressure and make strategic choices that help protect trust and reputation before, during and after a crisis.
This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
No matter what industry or location you’re in, any organisation can find itself involved in a crisis. The question is not if a crisis hits, but when. Obviously, some industries are more crisis-prone than others, but every organisation is at risk. Crises of all sorts have enough common elements to create a comprehensive crisis plan to give your organisation a strong position. Planning and preparation are the key to effective crisis management and communication. As British author Aldous Huxley put it: “The amelioration of the world cannot be achieved by sacrifices in moments of crisis; it depends on the efforts made and constantly repeated during the humdrum, uninspiring periods, which separate one crisis from another, and of which normal lives mainly consist.”
Recognising warning signs, assessing risk, stakeholder dynamics and crisis preparedness.
Decision-making, leadership communication, stakeholder responses and managing reputation during a developing crisis.
Communicating responsibly, rebuilding trust and turning crisis experience into organisational learning.
You will learn how to:
What you will take back to work
You will leave with practical approaches you can apply directly in your organisation, including:
This masterclass is designed for experienced professionals involved in communication, reputation or stakeholder management, particularly those who may need to advise or respond during high-pressure situations.
It is especially relevant for professionals working in:
It is also suitable for managers and team leaders who contribute to crisis preparedness, decision-making or organisational response.
The masterclass Crisis Communication at RSM was exactly what I was looking for. The course as given by Professor Paul Argenti was insightful and touched all important areas to be addressed in times of crisis: from the drawing board to execution and review. The group discussions gave me useful insights on different perspectives and approaches for building a solid crisis communication plan. If you're looking for a course that is well worth taking, this is it!
Jennifer Jacobs – Officer Communicatie – Stichting Algemeen Pensioenfonds Aruba
Professor Paul A. Argenti is a leading expert in corporate communication, reputation and corporate responsibility. He has taught at Tuck School of Business since 1981 and is the author of several influential books on corporate communication. He has advised and delivered programmes for global organisations including ING, Novartis, Mitsui and Goldman Sachs.
1-3 March 2027
€3,750 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
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