It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?
This masterclass is designed for professionals seeking strategic and crisis management skills. You are communication professionals, managers and team leaders who are facing disruption and uncertainty, operating in a high-risk environment.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
The masterclass Crisis Communication at RSM was exactly what I was looking for. The course as given by Professor Paul Argenti was insightful and touched all important areas to be addressed in times of crisis: from the drawing board to execution and review. The group discussions gave me useful insights on different perspectives and approaches for building a solid crisis communication plan. I was somewhat apprehensive about following an online course, but I really enjoyed it and looked forward to it every day. If you're looking for a course that is well worth taking, this is it!
Jennifer Jacobs – Officer Communicatie – Stichting Algemeen Pensioenfonds Aruba
He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor