The digital transformation has increased the work complexity and challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management?
This masterclass is designed for communication professionals interested in the latest trends in digital and the consequences for the corporate communication field.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Michael Etter is a senior lecturer in Entrepreneurship and Digitization at King’s Business School in the UK. Michael Etter has a PhD in organization studies and cultural theories from the University of St. Gallen, Switzerland. He has worked as assistant professor at Copenhagen Business School and as Marie-Curie Research Fellow at Cass Business School, City, University of London.
€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
Live via Zoom.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor