How can organisations use co-creation to strengthen relationships with stakeholder groups? What’s the best way to use co-creation in innovation and how can it be implemented in corporate communication strategies?
This masterclass is meant for communication professionals who seek to understand the value of stakeholder contributions to innovation, value propositions, and corporate communication. It teaches you how to open up to external stakeholders in order to learn from them, and how to engage with them in strategic partnerships which benefit the organisation.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
I was very much excited when I heard about this course! Given the current emphasis of organizations on Innovation & Sustainability, I was thrilled to understand how close collaboration with different stakeholders could help us achieve our ambitions as a social engaged university. ‘The future is a foreign country, they do things differently there’. The course was spot on in terms of ‘advanced professional education’. Following the right pace, the course provided the right frameworks and insights to better understand why and how we should embrace co-creation and stakeholder engagement now more than ever.
Dennis Hermans - Head of Alumni relations - Vrije Universiteit Brussel
The course content was very concrete and relevant to my work in Brand and Corporate Communications. For those interested in branding, also look up Prof. Iglesias’ course in Corporate Branding. He is not just an expert in his field, he is also very engaging and his passion for the subject is truly inspiring.
Julie Dacanay - Manager / Brand & Corporate Communications - Denso International Europe B.V.
Dr Oriol Iglesias is an associate professor and director at the ESADE Business School Department of Marketing. He was previously chair of the research group in brand management and director of the ESADE Brand Institute. Oriol has conducted in-company training and research for leading global brands and has experiences as a partner, CEO and consultant at different stages in his career. He has also co-authored several books on brand management and co-creation, and his research on this topic is published in top international academic journals.
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
You can choose from:
On campus: Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Or online via Zoom
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor