Interactive change occurs in a situation in which people create new realities together and learn to deal with ambiguity. For this approach to be successful, you need to confront uncertain change situations head on and acknowledge tensions. From there, in-depth change and innovation become possible through interaction. This leads to a fundamental choice: the path of certainty and planned change aimed at stability and control; or the path of tension and uncertainty which contributes to in-depth innovation in our organisations and the world around us.
During this course, a play model of organisational change is used to enable you to discover how to participate in these changes. The play model is based on long-term research of change processes in organisations, and it’s been widely practiced and established by innovative companies. Having been successfully applied in management courses, this dynamic model can be used in various kinds of organisations. It provides inspiration and guidance for communication professionals like you who are willing to innovate and are constantly exposed to change. Do you want to be a player in change?
This masterclass is designed for corporate communication and HR professionals looking to initiate and manage organisational change, ranging from smaller change projects to fundamental organisational changes such as business model innovations.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Despite being sceptical about taking an online course from behind my laptop, I was surprised how well the online setting worked out – specifically the interaction with the professor and fellow students. On some level it was even better. The discussions were interactive and lively as there was more room for asking questions, making comments and sharing links in the chat function of Zoom. The breakout rooms in small groups also fostered peer interaction. The presentation tools helped us to structure the discussions and we could also see the progress and results of what we were creating together live on the screen. During this masterclass I got to know new students in the networking sessions held in small groups. I do hope that one day we will be able to see each other in person. Until then the online masterclass is a valuable alternative. It enables us to keep educating ourselves, to learn new things and to meet other communication professionals.
Merlijn Stoffels – Senior Media Relations Officer and Spokesperson – Red Cross
Prof. dr. Jaap Boonstra will be fully engaged during the masterclass. Jaap is professor ‘Organization Dynamics’ at Esade Business School in Barcelona (Spain) and visiting professor ‘Organizational Change’ WU - Vienna University for Economics and Business. He is a senior lectured at the Netherlands School of Governance in The Hague, The Netherlands.
€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor