Explore how communication shapes the success of organisational change. This three-day masterclass helps communication professionals understand the human dynamics of change, build trust and engagement, and apply communication approaches to a current change challenge in their own organisation or client context.
This masterclass is designed for communication and corporate affairs professionals who need to advise leaders, engage stakeholders and shape how change is understood, trusted and supported across the organisation.
This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Many programmes focus on communication techniques, channels or messaging. This masterclass takes a different perspective. It explores the role of communication in shaping how organisational change is understood, interpreted and enacted.
Drawing on insights from organisational change, leadership, stakeholder engagement and corporate communication, the programme helps participants understand the complex human dynamics that influence whether change gains support or encounters resistance. Participants learn not only how to communicate change, but also how communication can create meaning, build trust, engage stakeholders and support successful implementation.
A distinctive feature of the programme is its strong emphasis on application. Participants work throughout the masterclass on a current organisational change challenge of their own, using practical frameworks, peer learning and feedback to develop approaches that can be applied immediately in their professional context.
While many change programmes focus broadly on diagnosing change situations and selecting appropriate interventions, this masterclass examines change through a communication lens. It equips communication professionals and leaders to play a more strategic role in organisational transformation by understanding how conversations, stakeholder engagement and communication practices influence the success of change initiatives.
Learning experience
The masterclass combines conceptual input with experiential and applied learning. You will work with frameworks, facilitated discussion, individual reflection, stakeholder analysis, communication simulations, peer learning and interactive exercises. Throughout the programme, you will apply the learning to your own organisational change challenge.
Prepare your own change challenge
Before the masterclass, participants prepare a short case describing a current or forthcoming change initiative from their own organisation or client context. This challenge is used throughout the programme for exercises, peer discussion and practical application.
This masterclass is designed for experienced professionals who are involved in organisational change and want to strengthen the role of communication in shaping understanding, trust, engagement and implementation.
It is especially relevant for:
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
This course provided me with a deeper understanding of change within organisations, especially when it comes to addressing the often-overlooked 'undercurrent' in organisational dynamics. I gained not just deeper insights in how to guide my organisation during change, but also into my own role and how I can make a meaningful impact.
Irma Luijken – Senior Business Partner Communication - ING Netherlands
Professor Barbara Banda is an organisational change and leadership specialist with extensive experience working with senior executives and leadership teams on complex, large-scale change. She has advised multinational organisations, government departments and non-profit organisations on strategic, cultural and organisational change. Her work combines executive education, consulting and research into how management learning connects with workplace practice.
26-28 October 2026
9.00-17.00 hr
€3,750 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This masterclass can be followed on its own or as part of the Part-time Executive MSc in Corporate Communication at Rotterdam School of Management, Erasmus University (RSM), designed for experienced communication professionals who want to grow while continuing to work.
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