• Starting date

    11-13 November 2024

  • Duration

    3 days

  • Fee


  • Language


  • Format


The three-day Organisational Change course contributes to the successful change and innovation of organisations in a dynamic environment. As changes are inevitable but not always predictable, this course reveals what dynamics you could face and how you can shape interactive change in your organisation without losing yourself in the dynamics. This course teaches you how to contribute through your role and profession to change and innovate successfully within your organisation.

This executive programme is offered by the Corporate Communication Center BV, a private limited company entirely owned by EUR Holding BV. It holds accreditations from NVAO, AACSB, EQUIS and AMBA. For detailed information about your rights and responsibilities as a participant in this programme, please contact the Corporate Communication Center BV at CCC@rsm.nl or +3110 4082851.

The following topics will be addressed in this course

Day 1

Understanding organisational dynamics and creating context

  • Course introduction and overview
  • Exploring and exchanging play ambitions
  • Exploring the playing field and players on the field
  • Understanding play patterns
  • Collaborating in a competitive world
  • Self-management: exploring oneself
Day 2

Choosing change strategies and having impact

  • Considering, choosing and combining change strategies
  • Interactive learning process about change strategies
  • Play division and creating commitment for change
  • Play formats and collaborative actions to foster organisational change
  • Self-management: discovering oneself
Day 3

Being a conscious player in organisational change and development

  • Organising, changing and communicating
  • Play experiences and being sensitive for feelings and emotion
  • Communicating and making sense in transformational change
  • Being a conscious player in organisational change

Learning objectives and experiences

The course is designed to enable you to acquire knowledge and understanding. By the end of the course you will develop:

  • Sensitivity for dynamics in organisational change through collaborative play and learn how to decipher the competences of leaders and communication professionals in an international context.
  • Knowledge of change perspectives in organisations and how these perspectives relate to business cultures and strategies.
  • Comprehension of the complexities and ambiguities in strategic and cultural change in organisations and the daily transformation processes in which leaders, managers and communication professionals are involved.
  • Familiarity with different change strategies and the art of choosing which change strategy is suitable for which situation.
  • An understanding about how communication and the deliberate use of interventions relate to change strategies and support sustainable organisational change to realise customer value with committed employees.

For Whom

See where other participants come from

This masterclass is designed for corporate communication and HR professionals looking to initiate and manage organisational change, ranging from smaller change projects to fundamental organisational changes such as business model innovations. 

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Read what previous participants say about this programme

Despite being sceptical about taking an online course from behind my laptop, I was surprised how well the online setting worked out – specifically the interaction with the professor and fellow students. On some level it was even better. The discussions were interactive and lively as there was more room for asking questions, making comments and sharing links in the chat function of Zoom. The breakout rooms in small groups also fostered peer interaction. The presentation tools helped us to structure the discussions and we could also see the progress and results of what we were creating together live on the screen. During this masterclass I got to know new students in the networking sessions held in small groups. I do hope that one day we will be able to see each other in person. Until then the online masterclass is a valuable alternative. It enables us to keep educating ourselves, to learn new things and to meet other communication professionals.

Merlijn Stoffels – Senior Media Relations Officer and Spokesperson – Red Cross


Prof. Jaap Boonstra

Prof. dr. Jaap Boonstra will be fully engaged during the masterclass. Jaap is professor ‘Organization Dynamics’ at Esade Business School in Barcelona (Spain) and visiting professor ‘Organizational Change’ WU - Vienna University for Economics and Business. He is a senior lectured at the Netherlands School of Governance in The Hague, The Netherlands. 

Practical information

Dates and time

11-13 November 2024
9.00-17.00 hr



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.