This three-day course Organizational Change covers issues on organizational change and development. During the course a framework of Organizational change as collaborative play is elaborated and related to your own organization and your own role in change processes as communication professional. Organizational change applies behavioural science knowledge, communication theories, and change practices to help organizations to achieve greater purpose and effectiveness. It seeks to improve how organizations relate to their environment and function internally to attain high performance, a high quality of working life and contribute to sustainability and social corporate responsibility.

During the course you inquire and reflect on the complexity of organizational change in your own organization and the vital role leaders, managers, employees, and communication professionals play in change processes to contribute to the profitability and sustainability of organizations. You will reflect on your own role in change processes and your professional qualities as a communication professional in changing organizations.


Learning objectives

This course is designed to help you in:

Acquiring Knowledge and Understanding

After completing this course, you will have:

  • Sensitivity for dynamics in organizational change as collaborative play and understanding competences of leaders and communication professionals in a global world
  • Knowledge of change perspectives in organizations and the relation of these perspectives with business cultures and strategies.
  • Understanding the complexities and ambiguities in strategic and cultural change in organizations and the daily transformation processes that leaders, managers and communication professionals are involved in.
  • Knowledge about different change strategies and to art of choosing change strategies that are suitable for specific situations.
  • Understanding how communication and the deliberate use of interventions are related to change strategies and support sustainable organizational change to realize customer value with committed employees.


Developing cognitive and Subject Specific Skills

After completing this course, you will be able to:

  • Explore state of the art theories of strategic and cultural change in organizations and getting known with practical insights and methodologies that may be used in your own organization.
  • Diagnose organizational dynamics from multiple perspectives and practicing different methodologies for diagnosing the functioning of organizations.
  • Sense the social consequences of organizing, changing, and developing and understanding the dilemmas in accepting responsibility for processes of change and development.
  • Develop insights in own styles of leadership and own strengths and possibilities of professional development as a communication professional and change leader.


Key Skills

After this course, you will have:

  • Explored a play model for organizational change and the ability to use this model for strategic and cultural changes in organizations.
  • Developed professional insights to choose strategies for facilitating strategic and cultural change in your own organization based on contextual, social and self-awareness.

For Whom

See where other participants come from

This masterclass is designed for corporate communication and HR professionals looking to initiate and manage organisational change, ranging from smaller change projects to fundamental organisational changes such as business model innovations. 

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Read what previous participants say about this programme

Despite being sceptical about taking an online course from behind my laptop, I was surprised how well the online setting worked out – specifically the interaction with the professor and fellow students. On some level it was even better. The discussions were interactive and lively as there was more room for asking questions, making comments and sharing links in the chat function of Zoom. The breakout rooms in small groups also fostered peer interaction. The presentation tools helped us to structure the discussions and we could also see the progress and results of what we were creating together live on the screen. During this masterclass I got to know new students in the networking sessions held in small groups. I do hope that one day we will be able to see each other in person. Until then the online masterclass is a valuable alternative. It enables us to keep educating ourselves, to learn new things and to meet other communication professionals.

Merlijn Stoffels – senior media relations officer and spokesperson – Red Cross


See which expert faculty lead this programme

Prof. Jaap Boonstra

Prof. dr. Jaap Boonstra will be fully engaged during the masterclass. Jaap is professor ‘Organization Dynamics’ at Esade Business School in Barcelona (Spain) and visiting professor ‘Organizational Change’ WU - Vienna University for Economics and Business. He is a senior lectured at the Netherlands School of Governance in The Hague, The Netherlands. 

Professor Jaap Boonstra

More information


27-29 September 2022 (Hybrid programme)



€2,900 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



Via Zoom

VNAB Kenniscentrum
Room: Merwede
Boompjes 251
3011 XZ  Rotterdam
The Netherlands

Bayle building on the Woudestein Campus


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Student in classroom

Hotel accommodation

There are many nice and affordable hotels within walking distance of our venue.

Novotel Rotterdam Brainpark Hotel

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Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals.