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Corporate Responsibility
  • Dates

    18-20 November 2024

  • Duration

    3 days

  • Fee


  • Language


  • Format


Corporations are increasingly held accountable for their effect on both the environment and society. The demand for more corporate responsibility (CR) has increased because of the unprecedented challenges of the 21st century, such as climate change, demographic change, scarcity of resources, and pandemics in addition to social issues such as human rights violations, racism and income inequality.

This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page

RSM Masterclass in Corporate Responsibility

The following topics will be addressed in this course

What is a business for?

  • Introduction and course overview
  • An overview of corporate responsibility
  • What is a business for?
  • Case ‘Starbucks’
  • Introducing key frameworks of corporate responsibility
Day 1

Assessing a corporation's responsibility to various constituents

  • Presentations & Workshop: navigating sustainability in a changing world
  • Professional’s responsibility to ethical decisions
  • Corporation’s responsibility to defend human rights
Day 2

Integrating corporate responsibility

  • Case ‘Shell’
  • Group discussion
  • Leadership and personal responsibility
  • Wrap-up 
Day 3

Key benefits

  • To provide you with an overview of corporate responsibility (CR) so you learn how it can enhance reputation and value in today’s global business environment.
  • For you to be able to assess a corporation’s responsibility to various constituents.
  • To provide you with tools and frameworks related to CR that will be essential for your success as a corporate communication executive.
  • To examine best practices and potential future practices for integrating CR in global corporations.
  • To help you determine your own responsibility as a leader.

For Whom

See where other participants come from

This course is designed to give a better understanding of contemporary CR and how to practise it well to stay competitive to: senior communication managers; CR and CSR managers; brand managers; public policy advisors; and to general managers who are motivated to learn about the topic.

In our classroom you will meet a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sectors, in NGOs, and in consultancies.

Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Leen Hadermann - Head of Internal Communications - Cigna Europe

The course was extremely insightful. The lecturer - Professor Paul Argenti was inspirational. General course level was very high and robust: with lots of interesting pre-reads, cases and theory to digest ahead of each course day. We talked about a diverse set of company cases and all sessions were very interactive. I learned more about the purpose of an organisation and how CR relates to profit making. We also looked into possible frameworks to assess your organisation’s impact on environment and social issues, and possible activities and communications.

I definitely recommend this course to everyone who want to learn more about Corporate Responsibility and the role it should play in a company.


Professor Paul A. Argenti

Paul Argenti is professor of corporate communication at Tuck School of Business, Dartmouth College in USA.

Sonia Ruiz

Guest lecturer

Chief Executive Officer - NOIMA


Practical information

Date and time

18-20 November 2024
9.00-17.00 hr



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.