Corporations are not only expected to contribute to solving these problems for society, but also for their own sake – to stay competitive. This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment, in all parts of their operations. This concept extends beyond obligations to comply with regulations alone, and finds companies taking further steps voluntarily to ‘do well by doing good’.
In this course, we will study the interplay between business and society, and explore how companies can meet stakeholder expectations in a manner that balances social, environmental and economic goals. The multi-industry case study structure of this masterclass helps you gain insights and hands you tools to confront the complex challenges in various industries while developing and communicating CR initiatives.
This course is designed to give a better understanding of contemporary CR and how to practise it well to stay competitive to: senior communication managers; CR and CSR managers; brand managers; public policy advisors; and to general managers who are motivated to learn about the topic.
In our classroom you will meet a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sectors, in NGOs, and in consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
The course was extremely insightful. The lecturer - Professor Paul Argenti was inspirational. General course level was very high and robust: with lots of interesting pre-reads, cases and theory to digest ahead of each course day. We talked about a diverse set of company cases and all sessions were very interactive. I learned more about the purpose of an organisation and how CR relates to profit making. We also looked into possible frameworks to assess your organisation’s impact on environment and social issues, and possible activities and communications.
I definitely recommend this course to everyone who want to learn more about Corporate Responsibility and the role it should play in a company.
He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.
18-20 November 2024
9.00-17.00 hr
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
Online
Via Zoom
or in-person
Erasmus University Rotterdam
Burg. Oudlaan 50
Building Bayle, Rotterdam
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Programme officer
Programme & Admission Advisor