Employee communication shapes how people understand strategy, experience leadership and connect with organisational culture.
This live-online masterclass helps experienced communication professionals move beyond channels and messages to strengthen their strategic approach to employee engagement, leadership communication and measurable impact.
This programme is offered by Corporate Communication Centre BV.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Employees have long been recognized as the No. 1 stakeholder for organisations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders. The workplace dynamics and culture of today have shifted as millennials and Gen Z enter the workplace. The line between internal and external is blurred by technological advancements. Internal stakeholders’ voices can be easily amplified and travel across borders in real time. Communication starts from within. How to leverage employee ambassadorship and brand advocacy, capitalize on the power of emerging technologies, and mitigate potential issues have become a new challenge for employee communication professionals.
This masterclass is designed to strengthen your strategic approach to employee communication and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee communications.




This masterclass is designed for experienced professionals working in corporate communication, strategic communication, internal or employee communication, and human resource management who want to strengthen the strategic impact of employee communication.
It is particularly relevant if you want to:
Participants bring their own professional experience into the classroom. By sharing challenges, successes and lessons learned, you will explore what works in different organisational contexts and learn from experienced peers as well as faculty and guest speakers.
My experience with the course Employee Communication has been very positive. The content of the course, it came up to my expectations. Very interesting topics with lots of takeaways for internal communications professionals, and also it was really up to date with the all the latest challenges we face in our workspaces after the global pandemic.
Natalia Tejero – Senior Communication Manager, Bristol Myers Squibb

Rita Men, Ph.D., APR, is Professor of Public Relations in the College of Journalism and Communications at the University of Florida.

Conilyn (Coni) Poulsen Judge, PhD is Managing Director and Principal Consultant of Eden Communication Strategies.

Christopher Wade is the VP Internal & Employee Engagement Communications at Fresenius Medical Care.

Paola Foglia is the Head of Communication at Verisure Italy.

€3,750 including tuition and course material.

Live online via MS TEAMS

The participant can be substituted by someone from the same organisation on the same course without extra costs.

Programme officer
Programme & Admission Advisor