This masterclass will equip professionals in corporate communication, strategic communication, internal communication and human resource management with knowledge and a deep toolkit to keep employees informed and engaged, align employees with corporate strategies, establish long-lasting relationships with employees, create a healthy, positive, and vibrant workplace culture, and be able to measure and demonstrate success. The format and content of the course will include instructor lectures, readings, guest speakers, case studies, discussions, and role play/simulation team work. Participants are expected to share their experiences, including successes and failures, to contribute to our collective knowledge regarding what works and what doesn’t.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
I have recently participated in the Employee Communication masterclass and the experience has been very positive. The school has made an incredible effort to adapt to the virtual environment without missing the human interaction, which is certainly challenging considering the current situation. All the students could mingle before the lessons to have the opportunity to get to know each other better. The technology worked really well, and the material was quickly updated to facilitate the access. Regarding the content of the course, it came up to my expectations. Very interesting topics with lots of takeaways for internal communications professionals, and also it was really up to date with the all the latest challenges we face in our workspaces after the global pandemic.
Rita Men, Ph.D., APR, is Professor of Public Relations in the College of Journalism and Communications at the University of Florida. Men’s background is based primarily in corporate communication research and consulting. Her research interests include internal communication, leadership communication, emerging technologies, entrepreneurial communications, and measurement and evaluation.
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor