Rotterdam school of Management, Erasmus University compact logo
  • Starting date

    14-16 May 2025

  • Duration

    3 days

  • Fee


  • Language


  • Format


As the evolving environment, new trends, issues, and audiences reshape the communication landscape in the workplace, communication models and practices need to evolve to keep up with the growing pace of change. New opportunities and challenges at the macro-and micro-levels require employee communication leaders to update their knowledge base and be equipped with data-backed strategies, insights, and toolkits to create impact, deliver business results, and drive organisational success.

This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page

Woman in classroom

The following topics will be addressed in this course

Latest trends in employee communication

  • Introduction and course overview
  • Evolving practices of employee communication
  • Current trends and issues in employee communication
  • Exercise
Day 1

Leaders’ role as communication agents and corporate culture

  • Walking the talk: Leaders as Communication Agents 
  • Culture workshop
  • Corporate culture: Driven by purpose, inspired by vision, and guided by values
Day 2

Best practices of employee communication in the digital era

  • Evolving communication landscape and mechanics of internal social media
  • Guest lecture
  • Campaign planning, implementation and evaluation
  • The future of employee communications
Day 3

Key benefits

  • Understand strategies and principles of effective employee communication.
  • Compare different channels and tactics in reaching and engaging employees in the digital age.
  • Learn how to counsel organisational leaders, such as C-suite and supervisors, in communicating effectively.
  • Develop a standard of excellence in employee communications by analysing award-winning cases.
  • Create an employee communication campaign applying strategic and creative thinking and a comprehensive toolkit and measure its effectiveness.

For whom

See where other participants come from

This masterclass will equip professionals in corporate communication, strategic communication, internal communication and human resource management with knowledge and a deep toolkit to keep employees informed and engaged, align employees with corporate strategies, establish long-lasting relationships with employees, create a healthy, positive, and vibrant workplace culture, and be able to measure and demonstrate success. The format and content of the course will include instructor lectures, readings, guest speakers, case studies, discussions, and role play/simulation team work. Participants are expected to share their experiences, including successes and failures, to contribute to our collective knowledge regarding what works and what doesn’t.


Participants in this course are recommended to hold at least a bachelor degree.

Participants in this course are recommended to have 3+ years of work experience.


Natalia Tejero – Internal Communications Manager

I have recently participated in the Employee Communication masterclass and the experience has been very positive. The school has made an incredible effort to adapt to the virtual environment without missing the human interaction, which is certainly challenging considering the current situation. All the students could mingle before the lessons to have the opportunity to get to know each other better. The technology worked really well, and the material was quickly updated to facilitate the access. Regarding the content of the course, it came up to my expectations. Very interesting topics with lots of takeaways for internal communications professionals, and also it was really up to date with the all the latest challenges we face in our workspaces after the global pandemic.


Professor Rita Linjuan Men

Rita Men, Ph.D., APR, is Professor of Public Relations in the College of Journalism and Communications at the University of Florida. Men’s background is based primarily in corporate communication research and consulting. Her research interests include internal communication, leadership communication, emerging technologies, entrepreneurial communications, and measurement and evaluation.

Practical information

Dates and time

14-16 May 2025



€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.