Changing Times, New Demands

In today’s fast-evolving business landscape, the field of corporate communication is undergoing rapid transformation. The roles, responsibilities, and strategic expectations for in-house communication professionals are shifting dramatically. To thrive, professionals must proactively shape their position within organisations and demonstrate their strategic value.

Join us for this exclusive event that brings together key voices in the corporate communication field to explore the latest research, emerging trends, and actionable strategies for the corporate communications function and department positioning.

What to Expect

Two renowned thought leaders will present top-line findings from their groundbreaking research into the roles and perceptions of in-house communication professionals:

• Professor Ansgar Zerfass, Leipzig University

Drawing from extensive research, he will explore how leaders, managers, and internal stakeholders perceive the role and value of corporate communication departments.

• Francine Rutgers, Corporate Affairs Search Alliance (CASA)

She will share insights from their research into the trends in job profiles, turnover rates, and evolving responsibilities of Chief Communication Officers (CCOs) in top organisations.

Moderated by Professor Joep Cornelissen of Rotterdam School of Management, Erasmus University (RSM), the session includes ample opportunity for interaction and discussion, making it both an informative and highly engaging event.

Why Attend?

• Discover the latest trends impacting the corporate communication profession
• Gain insights into how to enhance the strategic position of your role or department
• Network with fellow professionals, students, and alumni in the field
• Learn from top experts with international perspectives and practical recommendations