Rotterdam school of Management, Erasmus University compact logo

In the media

Search
Filter
Brain scans reveal what makes a TV advert most effective, new study shows
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Retail Times Online
Wednesday, 22 February 2017
Brain scans reveal what makes a TV advert most effective
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Essax Mag Online
Tuesday, 21 February 2017
In Defence of Multitasking
The best time to attempt almost any demanding task is when you’re already “in the zone”. The tide of popular opinion seems to have turned against multitasking. Recent articles scoff at the notion that people could satisfactorily…
Insead Knowledge Online
Tuesday, 21 February 2017
Sporter van de week: Mark Zwang (VVGZ) niet meer weg te denken uit basisteam
Last season RSM BA student Mark Zwang, was offered the opportunity to play for VVGZ in the first team in the first division. Now, one cannot imagine the team without him.
De Kombinatie.nl Online
Tuesday, 21 February 2017
Brain scans reveal what makes a TV advert most effective
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
University Chronicle Online
Tuesday, 21 February 2017
Brain Scans Reveal Drivers of TV Ad Impact
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
MrWeb Online
Tuesday, 21 February 2017
Bètadebat: masterselectie of niet?
Students Raadsfractie List Beta is holding a debate, including on selection of master students. Selecting some universities, others think about it. What is wise for Delft and what are the other universities planning? RSM already…
TU Delta Online
Monday, 20 February 2017
‘De vrijwilliger van de toekomst is corporate’
The number of employees volunteering through a business fund, has at least doubled in the last 10 years, estimates Lonneke Roza. Using company funds staff is employed as a volunteer for a good cause. Netherlands now has at least…
MT.nl Online
Monday, 20 February 2017
Doorgeven familiewaarden cruciaal voor concurrentiekracht
During a press conference in Amsterdam, BDO, Rabobank and the Erasmus Centre for Family Business (ECFB) presented the first results of their family research which started in 2016. Change strategy after generation change is the…
Eufin Online
Monday, 20 February 2017
The Financial Times Best MBA Programmes
The Financial Time’s Global MBA ranking gathered data on average salaries students from different business schools receive three years after they have finished their degree. Financial Times have created the list of 100 best…
CXM Online
Monday, 20 February 2017